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Social Media Executive

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Job Title: Social Media Executive - Content Creator

Location: Mumbai, India

A LITTLE BIT ABOUT THE ROLE:

Working in true collaboration with our client Unilever, at U-Studio we have one goal in mind: ‘to be the leading agency partner for the development of stunning and effective Needs based content and digital media campaigns’.

These brands are at the forefront of contemporary thinking, utilising in-depth insight for digital strategy and content advertising. They are also dedicated to sustainability and foregrounding a brand purpose, which means the work we do with them requires working creative thinking into every brief, regardless of scale.

We are currently looking to hire a Freelance Social Media Executive with 2+ years experience to manage social networks for a top FMCG client.

The successful candidate will have a strong background of working with digital and social agencies, and must excel in producing engaging and creative social media and digital work, across planning, strategy and media.

An editorial background and creative skills such as Photoshop would be an advantage.

WHAT YOU WILL BE DOING:

Your key role will be to manage all content for the brand and build an engaging community on social media.
Manage content for the brand across e-comm, website, SEO and e-mail newsletters.
Grow brand’s social media and YT follower base aggressively by creating content, mapping performance, looking through competition, engaging with the influencer community and managing the online reputation.
Write short and long form articles
Repurpose existing content for different uses
Master a variety of brand voices
Work closely with clients to create strong concepts from initial briefing through to execution
Set tone and drive creativity, working closely with the Creative Director-Copy(CD/ Account Director) and Data Strategists to ensure creative excellence
Maintain a high awareness of relevant trending topics and news to identify content opportunities
Be responsible for working with internal teams to gather input and validate the content
Ensure consistency and quality across all written content
Present and articulate concepts to clients
Posting and scheduling all content and keep the content and cultural calendar up to date.
Helping to plan the content calendars.
Helping to develop copy to support our visual content.
Participating in creative brainstorms alongside the Creative Director and Strategist.
Having a great understanding of social channels and trends
Staying up to date with updates and changes across the social platforms and communicating these to team members

WHAT YOU WILL NEED:

2+years strong experience writing for digital. Must be comfortable creating content with SEO in mind
Ability to strategies things from a long term perspective
Good in analytics
To be up to date with trends & know how of platforms
Keep a track record of executing campaigns
Experience working on Agile
Understanding of how digital landscape works
Should have ability to think on a 360/ cohesive level
Proactive follow ups, to be on top of things
Have worked with beauty/personal care space
Be immersed in the execution of Brand across all consumer touch points - social media, influencer, paid media including performance, PR, ecomm and DTC.
To take accountability & manage the flow of accountability and scale up quality work.
Put together content schedules and create a seamless environment and flow of work.
Must have flawless written English including punctuation and spelling.
Someone who loves the pace of digital change and innovation.
Someone who keeps abreast of pop culture, loves a meme, and keeps on top of internet trends.
Good understanding of which content, formats and platforms drive which outcomes.
Good understanding of people’s behaviour on social media across different platforms.
A thorough understanding of the language and needs inherent to writing for beauty brands
A powerful grasp of how content can play out across multiple mediums
Able to use data and insight to inform creative
A flair for words
Good Communication skills
Good in handling pressure
The ability to think conceptually when needed. Experience working as part of a traditional creative team (designer and copywriter) would be helpful
Demonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiences
Confident presenting and communicating clearly to other team members and clients.
Preferably someone who comes from a digital first / digital only brand / editorial / agency

A LITTLE BIT ABOUT US:

OLIVER provides clients with dedicated agencies. We do this because we believe the traditional agency model is not fit for the speed of modern marketing. Businesses want, and rightly demand, the same quality of strategic and creative thinking the traditional agency provides, but at a speed that befits how they now work.

The traditional agency outside-in model means that huge quantities of time are wasted in the back and forth and linear processes between agencies and clients. OLIVER agencies come to the client, live inside their office and solve their problems collaboratively.

OLIVER agencies are strategic and creative, whilst being agile and adaptive. They cover the full range of integrated marketing, but at the speed that businesses now demand. We allow our clients to work in real time. Creating better work, at pace.

OUR VALUES AND HOW TO LIVE THEM:

Ambition – you look for opportunities to deliver greater value to those around you.

Imagination – you identify a range of solutions to problems.

Inclusion – to be actively pro-inclusive and anti-racist across our community, clients and creations.

Inspiration – you lead by example and encourage others to do the same.

Learning – you have excellent listening skills that helps you to learn from our clients and those around you.

Results – you accept responsibility for your actions.

We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.

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