Deskripsi pekerjaan
About us
Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia鈥檚 leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.
Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we鈥檙e on the cusp of something great, where we鈥檙e working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.
There鈥檚 a lot more work to be done with all of our exciting plans. So we鈥檙e looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!)
Main Responsibilities
PR : Influencer & Community Pillar
Outreach & Strategy聽:
- Research and brainstorm on new potential influencer names that fits to Love, Bonito Indonesia鈥檚 brand image, collection styles and campaign objective聽
- Plan weekly influencer line-up based on historical traffic target (under guidance of manager)
- Help to do KOL outreach (existing and new), negotiate rate (based on historical guide) and posting date based on SOW (statement of work)聽
- In doing communication and KOL outreach, intern should maintain good relationship with existing and new KOL by displaying prompt and accommodative communication
Administrative :
- Input and monitor KOL seeding request to Operations team to be completed in timely manner before KOL posting date聽
- Generate and share customised UTM/ track links to KOL聽
- Share content brief to KOL聽
- Update KOL names (posting date & rate) and clothing selections on tracker聽
- Daily monitoring of KOL posting & report KOL posting performance to manager (timeline of posting, check on content quality, check UTM links)聽
Ad Hoc :
- Assist & stand by for offline events and photoshoot聽
- Request and be the PIC responsible for clothing lending for influencers/ muses/ internal team聽
- Assist to contact external vendors (for PR/ social-related vendors)聽
- Give fresh and innovative ideas based on current trends to support offline event planning & ideation聽
- I.e: event activity, venue, F&B vendors, etc聽
Social Media Pillar : Instagram
- Help to do instagram posting both graphic content & influencer repost in timely manner聽
- IG Story: 2x daily
- IG Post: 1x week
- Help to generate UTM/ track links for instagram posting & refresh linkinbio
Requirements & Experiences :
- Available for 4 months internship program
- Open for final year students and fresh graduates!聽
- Previous internship in fashion/ beauty/ digital media/ lifestyle brands related companies are preferred聽
- Passion for all things PR/ social media or marketing functions related
- Passion for fashion聽
- Following and updating yourself to the current social media and influencer trends globally and in Indonesia聽
- An agile, multitasker, open-to-learn mindset聽
- Open and communicative personality聽
- Reachable during working hours
