Senior Marketing Manager

Team Leadership and Management:

• Lead, mentor, and manage the Creative Design, Content, Social Media, PMM, and CRM teams.
• Set clear goals, objectives, and performance metrics for the teams.
• Foster a collaborative and innovative work environment to drive productivity and creativity.
• Oversee day-to-day activities related to feature, campaign, and project launches, ensuring successful execution and delivery.
• Monitor NPIs and go-to-market (GTM) strategies for new launches, driving adoption and engagement.
• Monitor performance metrics and KPIs, identifying areas for improvement and optimization by implementing A/B testing and other optimization strategies to enhance marketing effectiveness.

Data Analysis and Insights:

• Utilize data analysis to derive actionable insights for performance optimization and informed decision-making.
• Gather and analyze user and market data to identify opportunities for improving marketing strategies and campaigns.
• Set up tracking systems and use analytics tools to measure the performance of marketing initiatives.
• Prepare regular reports and dashboards to communicate insights and recommendations to stakeholders.

Content and Communication Strategy:

• Drive the teams to implement content strategies aligned with overall marketing objectives.
• Ensure consistent messaging and branding across all channels to drive brand awareness and engagement.
• Develop content marketing strategies to drive organic traffic, educate users, and build brand awareness.
• Create compelling and relevant content aligned with the target audience and customer journey.

Retention and Reactivation Strategies:

• Enhance the user journey and onboarding process to drive higher user engagement and satisfaction.
• Drive efforts to enhance user retention and reactivate inactive users, utilizing various marketing channels and personalized strategies.
• Implement lifecycle marketing initiatives to engage and retain customers throughout their journey.

Stakeholder Management:

• Effectively manage stakeholder expectations and communication regarding project timelines, progress, and outcomes.
• Collaborate with cross-functional teams to ensure alignment and successful execution of marketing initiatives.

Who you are:

• You have 8+ years in the marketing or growth marketing role
• Master’s degree in Marketing, Business Administration, or related field;
• Proven leadership role in 2 or more of these areas - creative design, content, social media, PMM, and CRM functions.
• Strong analytical skills and experience in data-driven decision-making.
• Excellent project management skills and ability to handle multiple projects simultaneously.
• Demonstrated success in implementing effective retention and reactivation strategies.
• Exceptional communication and stakeholder management skills

Nice to haves:

• Start up experience or Fintech experience 
• Degree/Certification in Communications, Digital Marketing or Public Relations