Marketing Intern (KOL & Community)

About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!)

Main Responsibilities

1. Outreach & Strategy 

• Research and brainstorm on new potential influencer names that fits to Love, Bonito Indonesia’s brand image, collection styles and campaign objective 
• Do KOL outreach, negotiate rate (based on historical guide) and posting date based on SOW (statement of work) 
• In doing communication and KOL outreach, intern should maintain good relationship with existing and new KOL by displaying prompt and accommodative communication
  

2. Administrative

• Input and monitor KOL seeding request to Operations team to be completed in timely manner before KOL posting date 
• Generate and share customised UTM/ track links to KOL 
• Share content brief to KOL 
• Update KOL names (posting date & rate) and clothing selections on tracker 
• Daily monitoring of KOL posting & report KOL posting performance to manager (timeline of posting, check on content quality, check UTM links) 

3. Community & Partnership 

• Assist & stand by for offline events and photoshoot 
• Request and be the PIC responsible for clothing lending for influencers/ muses/ internal team 
• Assist to contact external vendors (for PR/ social-related vendors) 
• Give fresh and innovative ideas based on current trends to support offline event planning & ideation 
• Including event activity, venue, F&B vendors and others 
• Be updated with local market trend and do suggest brand or community partners that relevant to make stronger brand positioning in the market

Requirements & Experiences :

• Available for 4-6 months internship program
• Open for final year students and fresh graduates! 
• Previous internship in fashion/ beauty/ digital media/ lifestyle brands related companies are preferred 
• Passion for all things Public Relations, KOL management, Event management or marketing functions related
• Passion for fashion 
• Following and updating yourself to the current social media and influencer trends globally and in Indonesia 
• An agile, multitasker, open-to-learn mindset 
• Open and communicative personality 
• Reachable during working hours 
  

What you should be :

• A passion for the brand and empowering women
• Organized and good at managing multiple tasks at once
• An initiative, self-driven, and growth mindset personality
• Up-to-date awareness of global fashion, retail, and market trends
• A fun, energetic, and charismatic personality
• An ability to thrive in an ever-changing and dynamic environment with professionalism, responsiveness, and flexibility under critical pressure
• A self-starter with a proactive and hands-on attitude, also collaborative to achieve goals as a team. Get it done right, and fast!