Head of Social Media
Role: Head of Social Media
Location: Jakarta, Indonesia
A LITTLE BIT ABOUT THE ROLE:
In a highly competitive and saturated digital marketplace, creating visually stunning, impactful work is essential. U-Studio is looking to elevate and accelerate its credentials and setting the new communication standard in digital channel communications. We want to create industry-leading on each category, world class work that’s truly smart, and effective. To help us achieve our goal, we are looking for a strong, inspirational Head of Social Media to join us in this exciting ambition.
Reporting into the Business Director, you will be required to develop strategic solutions to a broad range of complex business issues and communication requirements, gaining a deep understanding of Unilever Brands and campaign strategies to ensure our multichannel B2C communications are fully aligned. You will be passionate about the customer experience, customer journeys, the retail environment and ensuring our work is data driven and measurably delivers ROI. You will excel at finding creative and innovative ways to develop online experiences that engage the audience
WHAT WILL YOU NEED TO BE TO BE GREAT IN THIS ROLE:
Key responsibilities
- Develop deep understanding of Brand and Campaign strategies, and target audiencies to ensure all Unilever brands.
- Develop new Brand Campaign Strategies
- To offer proactive thinking and ideas to Unilever’s senior marketers that will help to profitably drive engagement, content excellence, innovation and average transaction value.
- To work with OLIVER’s design and creative director to ensure that we’re developing highly impactful, that align with brand strategy at every level
- To ensure that our work is measurable, that we’re optimizing, and that we are proving its business impact.
- To understand, support and promote Unilever’s Marketing Strategies and Innovations including Mobile First, Digital 2.0 , UnStereotype, contributing innovative thinking and championing the digital space
- To help train other strategists and account people
- To mentor juniors.
WHAT WILL YOU NEED TO BE TO BE GREAT IN THIS ROLE:
- Be passionate about Beauty, Personal Care and Premium brands as primary category yet to other categories (Foods, Refreshment and Home Care).
- Be a confident and experienced planner, who brings energy, vision, insights, and a clear point of view
- Be passionate about beauty, personal care brands, digital content, and new technologies – an awareness of the wider beauty/personal care industry and digital landscape is a must
- Have a strong ability to find fresh, new, interesting angles on beauty and personal care
- Have a holistic approach to work, and the ability to bring to life creative ideas across multiple disciplines and channels
- Have extensive experience in working with truly global brands across a diverse market mix is preferential
- Possess a desire to innovate in creative and digital – constantly and consistently seek to push boundaries of storytelling in the category
- Be highly organized and able to prioritise effectively – the power to thrive in a fast-paced, highly demanding environment and deliver to deadline is key
- Have a solution-focused, proactive approach; remain calm under pressure, and be able to work around challenges
- Bring an entrepreneurial mindset and can-do attitude – adaptability and flexibility is a must
- Be able to think strategically and broadly, beyond your immediate role, about opportunities and solutions
- Lead by example – be equally comfortable leading/mentoring and getting your hands dirty
- Be an excellent communicator and collaborator among stakeholders of all levels, and a strong team player – the ability to communicate creative and/or complex ideas quickly and simply is essential
- Be innovative,
- Ambitious and prepared to put in the hard yards to deliver excellent creative output
- Able to balance a strong point of view with an ability to listen and adapt
- Collaborative team player, open minded – non-political
- Relentlessly curious about people, technology, brands, business
- Leads by example, and enjoys mentoring and teaching
- Positive, enthusiastic, unflappable
A Little About Our Company:
Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 200 clients in 46 countries and counting.
Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients’ money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever’s U-Studio (a platform used by almost three-quarters of Unilever's brands globally), adidas’ off-shore hub and PepsiCo’s global digital team.
In 2020 we were ranked #1 in Adweek’s Fastest Growing list (US) and featured in The Drum’s Honours List of the best businesses that helped shape the year.
We are part of the Inside Ideas Group (IIG), which combines specialisms from Adjust Your Set (content and culture), Dare (design, experience and engineering) and Aylesworth Fleming (property marketing).
As an employer, we are committed to ensuring representation of people from all backgrounds regardless of their gender identity or expression, sexual orientation, race, religion, ethnicity, age, neurodiversity, disability status, or any other aspect which makes them unique. We welcome applicants from all backgrounds to apply and would encourage you to let us know if there are steps, we can take to ensure that your recruitment process enables you to present yourself in a way that makes you comfortable.
