Field Marketing Executive (Upstream)

Job Description:

• Develope regional Trade Marketing strategies
• Translated shopper research into shopper insights to be implemented into channel strategies
• Integrate the Trade Marketing plan and its execution in the regional context
• Ensured that Channel Development Management is applied and evaluated
• Ensured the trade marketing budget is utilized efficiently and effectively
• Ensured that the utilization of trade marketing funds is substantiated by concrete evidence
• Analyze and reviewing the outcomes of all trade marketing activities
• Formulate Placement and Merchandising Visibility strategies to be implemented through careful selection of appropriate types of POSM, placement in line with decision corridors, and cost-effectiveness
• Ensured that the allocation and utilization of POSM are supported by proper POSM allocation planning
• Develope a Customer Relationship Program to cultivate Customer Loyalty
• Ensured sales and distribution growth

Job Requirements:

• Minimum bachelor's degree
• Minimum 3 years of experience in the field of sales
• Have experience and knowledge of the process and analysis of sales data in the retail industry
• Sales skills / Salesmanship
• Territory management skill
• Knowledge of distribution