CRM & Loyalty Executive, HQ Marketing

About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).

The role

As a CRM & Loyalty Executive on the Customer Marketing team at Love, Bonito, you will be the advocate for our customers, ensuring their voices are heard and reflected in all aspects of our CRM and loyalty efforts. You will manage the day-to-day operations of the LBCommunity Rewards program, from catalogue management to rewards optimization. In this role, you will also leverage customer data to extract insights, generate regular reports, and support cross-functional teams in refining marketing activations and loyalty strategies. With your focus on understanding customer behaviour, you will help test and implement new features that enhance our loyalty program and drive customer retention.

You should have / be

• A passion for engaging customers meaningfully
• A genuine interest in fashion and general female consumer products
• A self-starter, resourceful, proactive and hands-on approach. Get it done right, and fast!
• Strong project management, multitasking and execution abilities
• Strong communication skills to collaborate across teams
• Lives and breathes our brand values: People Matter, Go Above & Beyond, Be Bold & Creative, Always Keep It Real, We’re Better Together, and Growth Mindset!

Main Responsibilities

• Support the team in the implementation of the CRM strategy and improving the LBCommunity experience to boost customer acquisition and retention.
• Conduct analysis of member data and sentiments to derive meaningful insights that identify opportunities for optimising programs and campaigns effectively.
• Support country marketing teams regionally by providing actionable insights
• Oversee survey touchpoints to collect insights on community needs, fostering a deeper understanding that uncovers opportunities for growth and improvement.
• Collaborate with cross-functional teams at a regional level, such as:
• Brand Marketing, Product, Data, Country Marketing, Customer Care
• Prepare reports for management and stakeholders to evaluate impact of CRM-related marketing activations on customer health (i.e. retention, purchase behaviour, activation).
• Build and maintain CRM-related eDMs, including automated programs and triggered emails to reactivate and retain customers.
• Support content ideation for adhoc content refreshes, where necessary
• Manage the LBCommunity Rewards Shop, including onboarding and removal of rewards.
• Monitor performance of rewards and tier welcome gifts redemption, stock levels and ensure timely replenishment

Qualifications & Experience

• 1 - 3 years of relevant work experience preferably in Marketing, CRM, Loyalty, Customer Insights
• BA/BS degree in business, engineering, science or other relevant field
• Strong logical and analytical thinker
• Proficiency in Excel and data analytics tools
• Good to have: Familiarity with web and mobile analytics tools, passion for data and metrics-driven decision-making. SQL knowledge is a strong plus.
• Excellent communication skills and the ability to work effectively within a team
• Reliable, collaborative, and able to adapt in a fast-paced environment

1. Flexible Work Arrangement

• Work from anywhere!
• Remote work according to HQ operating hours

2. Staff Wellness

• Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement)

3. Learning and Career Development

• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning

4. #TeamLB perks

• Generous staff discount off LB products
• Corporate partnerships with a variety of companies
• Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us!)
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
• Internal Referral programme