Deskripsi pekerjaan
About Amartha
At Amartha, we empower micro-businesses across Indonesia, enabling growth and equal prosperity. We’ve supported over 2.7 million entrepreneurs—mostly women—by disbursing IDR 22.8 trillion in funding. As we step into 2025, Amartha is evolving into a technology-driven financial ecosystem, expanding our reach in lending, funding, and payments. Through innovation and digital solutions, we aim to enhance accessibility, streamline processes, and create a seamless user experience.
About the roles
Social Media
- Manage and grow social media channels (Instagram, TikTok, LinkedIn, etc.)
- Plan and execute content calendars in collaboration with creative teams
- Monitor engagement, trends, and community interaction
- Analyze social media performance and provide insights for improvement
SEO
- Conduct keyword research and on-page SEO optimization
- Optimize website content for search visibility and organic traffic growth
- Monitor SEO performance and search rankings
- Work with content and tech teams to improve site structure and performance
Performance Marketing
- Plan, execute, and optimize paid campaigns (Google Ads, Meta Ads, TikTok Ads, etc.)
- Manage campaign budgets, targeting, and creatives
- Track performance metrics such as CTR, CAC, CPA, and ROAS
- Conduct A/B testing to improve conversion and efficiency
Graphic Design
- Create visual assets for digital and offline channels (social media, ads, website, campaigns)
- Develop and maintain brand guidelines and visual consistency
- Design marketing materials such as banners, presentations, and promotional content
- Collaborate with marketing and content teams on creative concepts
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 2–4+ years of experience in digital marketing
- Hands-on experience in social media management, SEO, and performance marketing
- Strong understanding of digital marketing metrics and analytics
- Experience with tools such as Google Analytics, Google Search Console, Meta Ads Manager
- Familiarity with content management systems (CMS)
