Purwadhika - Digital Marketing

About Amartha

At Amartha, we empower micro-businesses across Indonesia, enabling growth and equal prosperity. We’ve supported over 2.7 million entrepreneurs—mostly women—by disbursing IDR 22.8 trillion in funding. As we step into 2025, Amartha is evolving into a technology-driven financial ecosystem, expanding our reach in lending, funding, and payments. Through innovation and digital solutions, we aim to enhance accessibility, streamline processes, and create a seamless user experience.

About the roles

Social Media

• Manage and grow social media channels (Instagram, TikTok, LinkedIn, etc.)
• Plan and execute content calendars in collaboration with creative teams
• Monitor engagement, trends, and community interaction
• Analyze social media performance and provide insights for improvement

SEO

• Conduct keyword research and on-page SEO optimization
• Optimize website content for search visibility and organic traffic growth
• Monitor SEO performance and search rankings
• Work with content and tech teams to improve site structure and performance

Performance Marketing

• Plan, execute, and optimize paid campaigns (Google Ads, Meta Ads, TikTok Ads, etc.)
• Manage campaign budgets, targeting, and creatives
• Track performance metrics such as CTR, CAC, CPA, and ROAS
• Conduct A/B testing to improve conversion and efficiency

Graphic Design

• Create visual assets for digital and offline channels (social media, ads, website, campaigns)
• Develop and maintain brand guidelines and visual consistency
• Design marketing materials such as banners, presentations, and promotional content
• Collaborate with marketing and content teams on creative concepts

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2–4+ years of experience in digital marketing
• Hands-on experience in social media management, SEO, and performance marketing
• Strong understanding of digital marketing metrics and analytics
• Experience with tools such as Google Analytics, Google Search Console, Meta Ads Manager
• Familiarity with content management systems (CMS)