Livestream Executive

LUXASIA Group is the leading omnichannel partner for beauty and luxury lifestyle brand distribution, retail, and e-commerce in Asia Pacific. Since 1986, we have endeavoured to make a difference to Asia Pacific consumers by bringing them the finest beauty brands from all over the world - across niche, prestige, and masstige categories. Some of our most trusted names include La Prairie, Bvlgari, Guerlain, Prada and Hermes. In addition, we have successful joint ventures with the likes of LVMH Group, PUIG, Yves Rocher, and Elizabeth Arden. We are a winning TEAM of diverse individuals whose commitment, grit, and shared core values drive everything we do. There are plenty of opportunities for growth and development across the countries we currently operate in (and plan to expand into).

Make a difference with us today!

Responsibilities

• Host and present LEGO products on Shopee Live and TikTok Live, representing the brand with confidence and enthusiasm.
• Communicate product features, benefits, and stories in an authentic, engaging, and entertaining way that aligns with LEGO’s brand tone.
• Actively engage audiences through live chat interactions, Q&A sessions, and product demonstrations to drive interest and conversion.
• Collaborate closely with the Commercial Team and Livestream Producer to prepare scripts, session flow, and visual setups ahead of each livestream.
• Coordinate with commercial and operations teams on promotion mechanics, featured products, and campaign execution.
• Deliver livestream performance targets, including viewership, engagement rate, and sales conversion (GMV).
• Occasionally appear in or provide voice-over for short-form content on TikTok and Instagram.
• Plan, produce, manage, and publish engaging social media content—posts, short videos, and campaign-related livestreams—to strengthen brand visibility and community engagement.
• Maintain a consistent brand tone, style, and voice across all social media touchpoints.
• Partner with the Brand Online Representative to plan, explore, and execute impactful livestream sessions.
• Work closely with hosts, designers, and commercial teams to ensure livestreams and social campaigns are aligned with overall business objectives.
• Oversee behind-the-scenes creative and livestream operations, ensuring each session runs smoothly, looks professional, and generates high-performing social content.
• Manage and grow relationships with affiliate partners, creators, communities, and KOLs to expand online reach and drive sales conversion.
• Coordinate product seeding, affiliate codes, and performance tracking to support campaign goals.
• Achieve defined social media and livestream KPIs, balancing both content quality and output volume.
• Track and analyze performance metrics—such as viewers, engagement, and conversion—and develop insights and ideas to continuously improve future content and livestream sessions.

Requirements

• Confident, energetic, and comfortable speaking live with a natural on-camera presence.
• A strong communicator and storyteller who can present product features, benefits, and promotions clearly and persuasively.
• Passionate about LEGO, creativity, toys, pop culture, and digital trends.
• Creative, proactive, and able to thrive in a fast-paced environment.
• Strong sense of aesthetics with a good understanding of social media and online trends.
• Experienced in managing social media platforms, affiliates, or livestreams (a plus).
• Prior experience with Shopee Live and/or TikTok Live is an advantage.
• Comfortable working with hosts, KOLs, or talent—both behind and in front of the camera.
• Skilled in basic photo and video editing for social content.
• Detail-oriented, able to multitask, and meet tight timelines.
• Fun, collaborative, and enthusiastic about turning ideas into engaging real-time moments.
• Willing to work flexible hours, including evenings or weekends for livestreams and special campaigns.