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Sr. Product Marketing Manager

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About Fazz Financial Group

Fazz Financial Group is a digital financial services group founded in 2016. It is based in Southeast Asia, and is the holding group for over 10 FinTech startups, which includes PayFazz, Xfers, Modal Rakyat, StraitsX, and others.

Fazz Financial Group’s mission is to enable financial access for everyone, especially within Southeast Asia, where 70% of its population is underserved.

Fazz Financial Group has headquarters in Singapore and Indonesia, with 600 staff spread across regional offices in Malaysia, Taiwan, and Vietnam. We are proud to be local and knowledgeable about the region, giving an intimate understanding of Southeast Asia’s financial needs.

As a local group born and bred in Southeast Asia, companies within Fazz Financial Group are among the first Indonesian startups, and one of the many Singaporean startups to be seeded by the prestigious Y-Combinator programme. We are backed by both global and local investors including Insignia Venture Partners, B Capital, BRI Ventures, and many others.

We know how important our mission is to improving the livelihoods of millions of people in Southeast Asia. That's why we're looking for passionate and driven people to join us to accelerate financial access for everyone.

Head to our website to get to know us better: https://fazzfinancial.com/

What You Will Do

Grow PayFazz penetration through:
Wide range of financial access for MSME and their customers from payment, money transfer, lending, saving, to cash in and cash out
Reaching out MSME in tier-2 and tier-3 cities in Indonesia

Grow penetration of our new strategic partnership with external parties through end to end marketing efforts
Manage end-to-end user-facing campaign development from user profile and insights understanding, product magic understanding, GTM plan & strategy, creative development, media strategy, social media strategy and impact analysis for users financial service needs (i.e. saving, send money, payment, lending).
Evaluate, track, improve and optimize adoption rate throughout the user funnel from awareness to conversion.
Responsible for managing overall project marketing budget & spend
Work with the research team in designing, gathering, & synthesizing user insights towards feature/product/brand.
Optimize feature adoption & retention by improving user experience together with Product Manager, UX team, Growth Lead, BI, Consumer Risk, & Research.
Actively collaborate across function & streams (Business Intelligence, CRM, Performance Marketing, Social Media, Brand, Creative & Content, Growth, Risk, Corporate Affair, CCU, and Product Manager) on campaign end to end planning, briefing, execution, campaign monitoring, analysis, and reporting.
Identify the most suitable marketing media channels and target segment for each marketing initiative to manage user communications through targeted channels such as CRM (in-app channels), paid social media, or offline media.
Work closely with the Growth Lead on building & executing experiment plans on adoption/retention initiatives, & scale up if successful.

What You Will Need

6-8 years experience in marketing strategy or related field, preferably from fintech background
BA/MS in Marketing, Business Management or in a quantitative field; preferrably with Marketing related major
Strong analytical skill, comfortable with data processing
Strong in marketing or campaign execution
Strong in media channel & communication strategy
Have experience on go-to market strategy creation and implementation and/ or branding campaign,
Have experience in marketing program focus in acquisition
Have experience managing marketing budget
Strong cross-functional team communication & coordination
Ability to write, read and speak fluent English

We love reviewing all the applications we receive, but unfortunately, we may not be able to get back to everyone individually. If we’d like to move forward with your application, we’ll definitely be in touch!

Fazz Financial Group is an equal opportunity employer. Individuals seeking employment at Fazz Financial Group will be considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, or any other characteristic protected by applicable laws.

By submitting your application, you agree that Fazz Financial Group may collect your personal data for recruiting, regional organization planning, and related purposes.

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