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Senior Product Marketing Manager - Gopay Merchants

Loker ini dibuat lebih dari 2 bulan yang lalu

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About the role:

As a Senior Product Marketing Manager (Campaign Management) for GoPay Merchants, you will be tasked with maximizing the business growth of GoPay merchants through campaign, promo, and other incentive and non-incentive based offerings. Together with User Spend of GoPay & Merchant Marketing team, you will be tasked with growing our SMB & enterprise segments of GoPay by maximizing our brand presence & promo management in their offline establishment.

What You Will Do

Manage end to end merchant facing campaign development from merchant profiling and insights understanding, product magic understanding, GTM plan & strategy, creative development, media strategy.
Evaluate, track, improve and optimize adoption rate throughout the merchant funnel from awareness to conversion.
Responsible for managing overall growth marketing projects with User Spend & Growth Marketing team of Merchant Marketing
Work with the research team in designing, gathering, & synthesizing smb merchant insights towards feature/product/brand.
Optimize feature adoption & retention by improving merchant experience together with Product Manager, UX team, Growth Lead, BI, Merchant Risk, & Research.
Identify the most suitable marketing media channels and target segment for each marketing initiative to manage user communications through targeted channels such as CRM (in-app channels), paid social media, or offline media.

What You Will Need

BA/MS in Management, Communication, preferably with Marketing concentration or related major
A minimum of 4 years of proven experience in product marketing, growth marketing, CRM, or any related fields
Strong analytical skill, comfortable with data processing
Strong in marketing or campaign execution
Strong in media channel & communication strategy
Have experience on go-to market strategy creation and implementation and/ or branding campaign,
Have experience in marketing program focus in acquisition
Have experience managing marketing budget
Strong cross-functional team communication & coordination
Ability to write, read and speak fluent English
Knowledge in CRM tools (Clevertap & Hubspot) is a major plus

Preferred Skills

At least 4 years of relevant experience, with proven track record of deliverable projects related major campaign.
Strong business sense and have good understanding of the fintech industry, customers, and competitors
Strong leadership and interpersonal skills, experienced in managing a team, as well as strong in people development and mentoring / coaching
Strong written & communication skills, fluent in English and Bahasa Indonesia
Fact-based / number-oriented individual, who is comfortable working under pressure in a fast-paced and ambiguous environment
Able to recruit top-notch talent team, nurture and mentor them
Ability to use SQL would be strongly preferred.

About the team:

Our GoPay team consists of 40+ zealous folk based in Jakarta, Indonesia. As Nasi Goreng is to the people of Indonesia, we are to Gojek: providing the nourishment to sustain our business from the inside out. We run and oversee one of Southeast Asia's largest e-money wallet platforms and Indonesia's leading digital payments provider. Our service is now accepted by over 300,000 online and offline merchants in Indonesia alone, with our ecosystem processing US$6.3 billion of annualized Gross Transaction Value in 2018. But, the growth of Payments does not stop here. We are hungry for more. We intend to become the largest payment and financial services group in Southeast Asia. It's our job to ensure that this number grows, and more importantly, that anyone utilizing our platform is given the most seamless payment experience possible. How does one achieve this, you may ask? By collaborating diligently with our users to understand the daily obstacles they face in the payment arena, then crafting our products and services to aid these issues. Our Food & Groceries vertical is a brand new team being formed within the GoPay platform. This team will be in charge of managing online and offline payments within the Food & Groceries spheres. They’ll work cross-functionally with stakeholders ranging from Strategy, Marketing, Sales, Product, Data, driving impact through collaboration. As a team, we’re concerned not only with the growth of the company, but each other’s personal and professional growths, too. Along with a common drive to jump over technical barriers and provide sustainable solutions, our team bonds over our shared love for tea, movies, and TV shows. With WFH becoming more normalized, you best believe we’ve been sharing our favorite ways to prioritize a healthy work-life balance at home (Netflix, anyone?😜).

About GoTo Financial

GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.

GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.

Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.

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