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Regional Consumer Engagement Manager (Campaign)

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About the Role

They say no man is an island - a notion that holds particularly true for this role. As our Regional CE Manager (Campaign), you’ll be an instrumental cog in the Jabodetabek Consumer Engagement team, as the wheel of Gojek that directly impacts the company’s brand awareness and activation. Collaborating with the marketing and regional team, you will be handed the reins in hacking consumer growth for Gojek. Along with identifying consumer needs, you will be in charge of creating consumer segmentation and crafting experimentation programs that fit each segment’s needs. Working closely with Regional CE Head and Business Analyst, you will get to drive the innovation process in removing daily frictions from our consumers’ lives. The cherry on top: you’ll get to be a part of a team that works to deliver real social impact to our consumers, merchant partners, and driver partners through the products and services we provide.

What You Will Do

Responsible for driving consumer engagement focus areas in Offline & Online Campaign and Experimentation which will unlock business growth
Create consumer engagement strategy/plan according to consumer insights, relevant use cases, understanding of the local market, and data analytics
Oversee completed order transaction and user growth achievement vs target on regular basis, immediate actions to fill the gap if any
Manage regional/local insight generation for idea creation, brainstorming, and translating the outputs into key actionable initiatives to hack growth

What You Will Need

At least 5 years of working experience in marketing
Solid experience in handling ATL, BTL, and Digital marketing
Strong analytical, problem-solving, and structured thinking capabilities
Able to generate qualitative and quantitative insights from various data sources
Able to transfer knowledge and mentor more junior team members
Able to easily adapt to change, be flexible, and work with ambiguity
Possess strong prioritization, organization, and time management skills
Excellent communication skills, with demonstrated interpersonal flexibility and team management skills

About the Team

Our Regional Consumer Engagement team, a sub-pod of the Regional Growth team, is a small but mighty group based in Jakarta, Indonesia. Working alongside the Business Analytics, Sales, and Operations teams, we are in charge of analyzing the data we collect on our customer’s preferences and behaviors in order to better cater our products and services to their needs.

For instance, since 2020, we’ve noticed that our customer’s behavior patterns have shifted predominantly towards food transactions, most likely because they are now ordering for their families to keep safe from COVID-19 at home. Additionally, they’re willing to spend more on GoPulsa and GoTagihan for internet needs but are still willing to make a trip to the mall for necessities. Therefore, our team rolled out a promotion (we call it a “mission”) where one food transaction on GoFood would give them a free GoPulsa coupon, inject a promo code in POI malls, as well.

In the past, our team has worked on projects surrounding offline marketing, including POI branding, local events, and amplifying HQ campaigns. Currently, amidst the pandemic, we’re focusing a large part of our efforts on the digital marketing space, rolling out online campaigns, missions like the one explained above, various subscription offers, and more user treatments that generate demand.

Off-hours, you’d probably find us battling it out in a video game, or engrossed in a Netflix drama. Working from home has been a strange time for a lot of us, so our team has been taking time on our calls to trade advice on the best ways to keep sane with this new work setup. We’re made up of yoga enthusiasts, food lovers, and movie fanatics. Once COVID subsides, we’re excited to travel freely through our city to try new food places again.

About Gojek

Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'

Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.

As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.

Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.

About GoTo Financial

GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.

GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.

Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.

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