Product Marketing Manager - Financial Services

Who We Are

OVO is Indonesia’s fastest growing and leading payments and financial services platform in Indonesia. Within 2 years, OVO has been recognised as Indonesia’s 5th unicorn and continues to win customer mindshare and heartshare through its innovations within Payments and as it accelerates its Financial Services offerings including digital lending, insurance and investments.

Anchoring on its vision and mission to be the largest Fintech platform in Indonesia through providing Indonesians with equal financial access, to date, OVO has extended its reach to be available across 115mn devices across >30 cities nationwide and is accepted across >500 retailers.

You Will

• Responsible for driving business metrics for the individual sub-verticals that you are responsible for and develop strategy, planning and execution to grow them.
• Build product propositions and marketing campaigns to drive awareness, trip and repeat across the FS sub-verticals.
• Develop marketing plans to acquire & build long term relationships with strategic key merchants and partners of the company.
• Drive cross-functional collaboration and own the relationship with Business Owner/Sales/Ops and other internal stakeholders to ensure alignment and secure the support needed.
• Derive insights from consumer studies, category trend, and local knowledge to drive clear recommendations and strategies across the organization.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
• Measure and optimize campaigns based on the performance of marketing campaigns, gain insight and assess against goals.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Provide market intelligence to the VP of Product Marketing with regard to industry trends, reasons for wins and losses, state of the competitive marketplace, product development needs, and merchant/prospect perceptions of OVO.

What You Need  

• University graduate or higher education in relevant fields.
• Minimum 5-year experience in marketing/sales/business managerial Role.
• Experience in driving and implementing marketing strategy.
• Has consumer marketing experience in building propositions and campaigns, especially in the financial services industry (lending, insurance, or investment).
• Understanding data analysis, planning and implementing .
• Strong communication and presentation skills in both Bahasa and English.
• Able to work with multi-functional teams.
• Able to multi-task and result oriented.
• Strong integrity, professionalism, and code of conduct.