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Group CRM Manager (Loyalty)

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Grocery shopping is easy, said no one ever! Nobody likes cardio in the supermarket, looking for an empty parking bay, lining up and, God forbid, traffic jams. There is more to life than just reaching for that loaf of bread on the top shelf at the store. Enter the solution!

We are HappyFresh, Southeast Asia’s leading grocery e-commerce company that is hell-bent on delivering a simplified life by revolutionizing how you and many households get their groceries.

Our HappyFresh app grants access to over 400 partnered supermarkets and specialty stores that echo our cause to change the grocery shopping landscape.

Customers can also shop from our HappyFresh Supermarket, which offers greater shopping flexibility. Enjoy express and scheduled grocery deliveries, fewer out-of-stock moments, competitive prices and more.

We hold through to 5 cultural pillars that serve as our mantra behind our day-to-day tasks and interactions with our teammates, laying the foundation for a more conducive and productive work culture. They are:

1. Customer, Customer, Customer

2. Ownership and Deliver Impact

3. Team Player

4. Openness

5. Self Mastery

Beyond our strive towards solving the problem that is grocery shopping, we look to address the needs and wants of local communities and create a future where groceries will never be a problem in the modern world.

What Will You Do:

Own regional CRM for HappyFresh – strategy, loyalty campaigns, ensuring best practices are followed
Lead & develop CRM channels across all countries
Work with local CRM leads to drive strategies for ad-hoc CRM activities
Develop automated CRM workflows across the customer life cycle
Own the CRM experimentation process & execution and drive with local CRM leads
Drive relevant reporting & analytics to get core transparency around performance and progress
Manage and introduce campaigns, mechanics, and communications that drive loyalty redemption rate and subscription rate
Create and maintain automated customer flows and trigger communications related to loyalty and subscription
Continuously experiment and improve on loyalty and subscription offers and rewards by working with Product and local marketing teams

What Will You Need:

5+ years hands-on email marketing and CRM experience, including multivariate testing. Experience using the Braze CRM tool is a plus
Data-driven, analytical with experience reporting on campaigns and pulling insights and trends
Detail-oriented, extremely organized with project management skills
Tech-savvy and doesn’t fear numbers or code
Ability to work across many company functions
Multi-tasker and independent worker
Creative with an eye for design
Open-minded and collaborative

What You Will be Part of

Meet, collaborate, and flex your skills alongside talented and driven problem solvers from all walks of life. We applaud a hungry-to-learn and a proactive attitude in helping other HappyFreshers within and beyond your departmental borders in their time of need. All while striving for the same goal - to deliver a simplified life.
We place safety for HappyFreshers first. Hence why, we take extensive measures to ensure you stay safe and healthy in body, mind, and soul through our various online and offline activities.

What’s In It for You

HappyFit: fun exercise programs alongside professional trainers.
HappyMind: free psychological consultation to keep your mental health on track.
HappyBenefit: allowance for health activities and health-related items.
LinkedIn Learning access for all courses!
Discounts on grocery shopping on our HappyFresh app.
Competitive compensation package including medical, dental, maternal insurance and more.
No Meeting Thursday: an internal initiative for HappyFreshers to engage in deeper work task focus without distractions.
Additional 1 day annual leave for each work anniversary.
Birthday leave.
Occasional celebration for team engagements.
All-access to snacks in our pantry.
Hybrid working environment with dynamic and international colleagues.

Visit our career page to find out more about us. Click here <careers.happyfresh.com>.

See what it's like to work here: http://happyfresh.com/careers

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