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Digital Marketing Manager

Loker ini dibuat lebih dari 2 bulan yang lalu

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Ruangguru is a tech-enabled education company that provides a one-stop learning experience for students to have better access to quality content and service. Ruangguru has allowed students to access better quality educational content in the form of learning videos, question banks, test-prep materials, and study notes. Ruangguru platform has been proven to not only help families reduce the cost for education, but also elevate student outcomes.

Job Descriptions:

Develop a digital performance marketing strategy across products for paid channels
Leverage various data sources and combine them with external data to set digital media strategies
Provide technical perspective in meetings when specific expertise is required
Drive development and implementation of consistent KPIs in collaboration with all marketing team function
Drive market-leading ROI and analyze optimum digital mix to achieve KPIs
Focus on new and innovative ways of reactivating customers through constant testing & refining of new initiatives
Improve channel performance via heavy A/B testing on all key levers to keep improving channel performance
Report on key metrics, learnings, and marketing campaigns with stakeholders
Responsible for end to end Performance Marketing operations
Plan, setup, monitor and optimize digital advertising channels

Job Requirements:

Bachelor's degree in engineering, marketing, statistics/math or tech-related majors
A minimum of 5 years of experience in digital performance marketing or relevant/related roles
Hands-on experience in executing the following performance marketing channels: Google Ads, Meta Ads, Tiktok Ads, Programmatic, and Ad Networks
Strong understanding of digital advertising technologies and marketing attribution models especially for web tracking and analytics
Familiar with mobile app user acquisition and retargeting; have solid knowledge about cross-channel tracking, attribution logic, and MMPs
Engage and effectively communicate with senior executive stakeholders across the organization
Experience with start-up and/or tech-driven environments desired

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