Brand Strategist Senior Analyst

We are looking for a Brand Strategist to help us grow our reputation in the market and appeal to a larger audience.

This position for designing, developing, ensuring and monitoring cost-effective branding strategy and activations, both offline and digital presence. You’ll also actively take up a role as a PIC for several sustainability and impact projects under Amartha Foundation.

Ultimately, you will ensure our brand message and tone are consistent across all online and offline channels.

Responsibilities:

• Gather feedback from sales and analyze consumer behavior to define our company’s positioning
• Craft our differentiation strategy for ATL and BTL campaign
• Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
• Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
• Conduct competitive research to identify our strengths and weaknesses
• Design promotional campaigns structure for new products and markets
• Develop our social media strategy
• Assess the performance of our advertising campaigns and events
• Analyze market trends and identify new opportunities and challenges

• Work experience as a Brand Strategist or similar role in Marketing
• Portfolio of brand-building finance projects is a plus
• Excellent understanding of the full marketing mix
• Experience developing marketing strategies based on market segmentation
• Data-driven and creativity thinking
• Communication and writing skills
• BSc/MSc in Marketing or relevant field