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Brand Strategist Senior Analyst

We are looking for a Brand Strategist to help us grow our reputation in the market and appeal to a larger audience.

This position for designing, developing, ensuring and monitoring cost-effective branding strategy and activations, both offline and digital presence. You’ll also actively take up a role as a PIC for several sustainability and impact projects under Amartha Foundation.

Ultimately, you will ensure our brand message and tone are consistent across all online and offline channels.


  • Gather feedback from sales and analyze consumer behavior to define our company’s positioning
  • Craft our differentiation strategy for ATL and BTL campaign
  • Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
  • Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
  • Conduct competitive research to identify our strengths and weaknesses
  • Design promotional campaigns structure for new products and markets
  • Develop our social media strategy
  • Assess the performance of our advertising campaigns and events
  • Analyze market trends and identify new opportunities and challenges

  • Work experience as a Brand Strategist or similar role in Marketing
  • Portfolio of brand-building finance projects is a plus
  • Excellent understanding of the full marketing mix
  • Experience developing marketing strategies based on market segmentation
  • Data-driven and creativity thinking
  • Communication and writing skills
  • BSc/MSc in Marketing or relevant field
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Jenis kontrak
Full Time
Tanggal posting
2 Mei, 2024