[talent pool] Brand Marketing Strategy Lead

Job Description

• Be the voice of the user by truly understanding their needs and feeding this into the campaign roadmap and product feature development
• Marketing Intelligence, analyze competitor activity and industry trends
• Coordinate the marketing aspect of new feature launches and campaigns by designing end to end marketing campaign
• Plan and implement 360 integrated marketing campaigns to increase brand visibility, product awareness, and purchase intent
• Coordinate monthly and quarterly marketing material updates, leading the efforts to ensure product positioning remains appropriate and consistent across all related materials
• Measure and optimize the customer journey and touchpoints as it relates to customer acquisition and retention.
• Monitor and Evaluate all marketing campaigns and propose recommendations to get better results.

Job Requirement

• Minimum 3 years of experience in strategy, marketing, or operational roles, preferably in a ‘startup’ environment.
• Leadership experience in leading 1 - 2 team members (is a must)
• Bachelor's degree related to marketing, business, economics, or communications.
• Former product marketing experience preferred.
• Outstanding verbal and written communication skills.
• A history (and preference) of being both strategic and execution-oriented.
• Serious attention to detail and commitment to excellence.
• Proactive, energetic, and relentless in the pursuit of moving the needle.
• A hunger to beat the competition.
• Ability to work in a fast-paced and high-performing team environment.
• Solid follow-up skills and ability to take initiative and be proactive.
• Ability to direct multiple projects, to work flexible hours, and under tight deadlines.
• Curious by nature and high willingness to learn independently.
• Think out of the box to produce remarkable ideas.
• A strong understanding of the TV and digital ecosystems, including media and advertising, preferred