Gojek sedang merekrut seorang
Sr. Product Marketing Lead - Commerce Enablement - 7869
Loker ini dibuat lebih dari 2 bulan yang lalu
About the Role
As a Sr. Product Marketing Lead for the Commerce Enablement team, we are looking for a passionate and impact-driven person that can lead a team and develop a strong marketing strategy that can contribute to a significant impact on the business.
What You Will Do
- Campaign Strategy – Initiate a campaign or program that can drive product awareness and increase the number of user acquisitions based on data, research, past campaign learning, and external benchmarking
- Communication Strategy – Create an end-to-end communication and content strategy for marketing campaigns, starting from creating a campaign brief, directing creative & content strategy across our marketing channels, monitoring the execution, and evaluating the performance
- CRM Tools Utilization – Create strategy activities across CRM channels: email marketing, SMS, WhatsApp blast, web notification, and monitor the performance
- Automation Lead Flow – Work with internal stakeholders to design automation lead flow with a personalized approach, engaging copy, captivating audio-visual content, and team with outside sources to produce an engaging experience that increases lead conversion
- Stakeholder Management – Identify all launch activities and collaborate with internal marketing stakeholders for the output deliverables
- Campaign Analysis – Create a post-campaign report within the SLA which consists of four key factors: business, channel, content, and journey learnings to improve the next campaign results
What You Will Need
- BA in Management, Communication, Linguistic, preferably with Marketing concentration or related major
- At least 3 years of experience in product marketing or growth marketing
- Familiar in product marketing, communication, or e-commerce/B2B industry
- Have a good visual design taste and able to construct ad material brief
- Strong in data and ability SQL would be a plus point
- Have strong project management skills & communication
- Familiarity with CRM tools such as Hubspot and Clevertap would be an advantage
About the Team
We are a happy person to collaborate with. Our goal is to make Indonesian business owners fully aware of what they need and make our brands as their central nervous system that enables omnichannel sales solutions.
We analyze, we initiate, and we create impact together!
About Gojek
Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'
Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.
As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.
Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.
About GoTo Financial
GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.
GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.
Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.
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