Sr. Product Marketing Lead - Commerce Enablement - 7869

What You Will Do

• Campaign Strategy – Initiate a campaign or program that can drive product awareness and increase the number of user acquisitions based on data, research, past campaign learning, and external benchmarking
• Communication Strategy – Create an end-to-end communication and content strategy for marketing campaigns, starting from creating a campaign brief, directing creative & content strategy across our marketing channels, monitoring the execution, and evaluating the performance
• CRM Tools Utilization  – Create strategy activities across CRM channels: email marketing, SMS, WhatsApp blast, web notification, and monitor the performance
• Automation Lead Flow – Work with internal stakeholders to design automation lead flow with a personalized approach, engaging copy, captivating audio-visual content, and team with outside sources to produce an engaging experience that increases lead conversion
• Stakeholder Management – Identify all launch activities and collaborate with internal marketing stakeholders for the output deliverables
• Campaign Analysis – Create a post-campaign report within the SLA which consists of four key factors: business, channel, content, and journey learnings to improve the next campaign results

What You Will Need

• BA in Management, Communication, Linguistic, preferably with Marketing concentration or related major
• At least 3 years of experience in product marketing or growth marketing 
• Familiar in product marketing, communication, or e-commerce/B2B industry
• Have a good visual design taste and able to construct ad material brief
• Strong in data and ability SQL would be a plus point
• Have strong project management skills & communication 
• Familiarity with CRM tools such as Hubspot and Clevertap would be an advantage