Job Description

• Tracks, analyzes, and reports on key metrics regarding the business’s online audience through data analysis from which he is able to build and continuously enhance the business’s search rankings on major search engines.
• Conduct competitive site analysis.
• Perform SEO audits and analyses.
• Work alongside multiple different stakeholders to achieve Shopee marketing objectives through SEO Marketing end to end initiatives.
• Actively seeking for improvement areas by closely monitoring the Shopee and its products' SEO performances (clicks, ranking, market share, etc.) and staying alert for any changes in Shopee website that may harm SEO.
• Develop plans for sustainable yet cost-efficient Shopee SEO optimization that covers operational aspects
• Implement successful improvement and/or optimization of on-page SEO projects such as technology adoptions, feature enablement, experiments, and issue management.
• Identifying consolidation opportunities of Shopee SEO improvements from all products in Shopee
• Proactively observe and analyze latest SEO trends (such as Google Search Ranking Algorithm) while providing recommended action plan in responding to the latest SEO technology developments
• Identify and monitor critical SEO keywords that affect Shopee traffic performances while providing action plan in responding to market dynamics
• Analyze large sets of data and act quickly on trends and opportunities by staying up-to-date on SEO and ecommerce industry in an extremely dynamic and competitive environment.
• Responsible for Shopee-brand on-page and off-page SEO operations (such as managing content writers in developing content marketing creation, Shopee main-page on-page SEO improvement).
• Managing Shopee-brand SEO marketing budget and performances

Job Requirements

• Bachelor’s degree in Computer Science/Engineering or related background
• Minimum 4 years of experience in managing and/or developing SEO technical improvement as well as developing SEO content preferably at a large-scale ecommerce, OTA, or SEO agency with coverage of managing at least 100,000 SEO pages optimization
• Deep understanding of technical SEO and its relation to ranking algorithms such as crawl, index, meta data, Google Search Algorithm and Ranking System, and other on-page factors is a must.
• Experienced with SEO relevant tools (e.g. Ahrefs, ScreamingFrog, Similarweb etc.) and web analytics tools (e.g. Google Analytics, Google Search Console, Google Data Studio)
• Experience with SEO reporting
• Experienced in running digital performance marketing campaigns is a plus
• Proficient in English with excellent written/verbal communication