Coda Payments sedang merekrut seorang
Performance Marketing Specialist
Loker ini dibuat lebih dari 2 bulan yang lalu
What we do
Founded in 2011, Coda Payments (“Coda”) is the leading provider of secure, cross-border monetisation solutions for digital products and services in more than 60 markets. Through our three services: Codashop, xShop, and Codapay, we help top digital content publishers worldwide such as Activision Blizzard (Call of Duty: Mobile, Diablo Immortal), Riot Games (VALORANT, League of Legends: Wild Rift), Moonton (Mobile Legends: Bang Bang), Garena (Free Fire), Tencent (PUBG Mobile), beIN, Bigo Live, Tinder, and Viu to monetise their content and unlock new revenue streams.
Headquartered in Singapore, Coda has 11+ offices and 35+ remote locations worldwide. To date, we have over 500 employees of 42 nationalities working together towards the same mission: to offer our customers the best value, experience and entertainment every day, without fail.
In 2022, we have also been named the 5th fastest growing fintech company in the APAC by the Financial Times, the 13th fastest growing company in Singapore by the Straits Times, and a Technology Pioneer by the World Economic Forum.
Job Description
- Develop and execute performance marketing campaigns in South East Asia to drive new user acquisition profitably.
- Build, execute and optimize effective cross-channel digital campaigns to achieve business objectives and improve user experience.
- Executes day-to-day paid media activities in various ad platforms such as Meta Ads, Google Ads, and TikTok Ads; conducts optimization measures related to budget pacing, placement prioritization, ad format selection, and audience targeting.
- Continuously run marketing experiments by testing baseline campaigns against new media placements, creative variants, and audience profiles to improve key performance metrics.
- Actively monitor industry & market trends to develop new acquisition ideas/strategies.
- Collaborate with multiple internal teams and departments in order to achieve common business objectives.
Requirements
- Bachelor's degree (or higher) in marketing-related fields.
- 1-3 years of direct, hands-on experience in regional performance marketing; working in consumer tech/eCommerce companies is preferable.
- Proven experience in using Meta Ads, Google Ads, Google Analytics, and other platforms; Proficiency in Google Data/Looker Studio is a plus
- Deep understanding of performance marketing metrics and reporting standards, with a track record of delivering proven business results through A/B or Multivariate testing techniques
- Up-to-date with the latest media trends and best practices.
- Fluent in English
Working at Coda
Life at Coda is fast-paced, challenging, and fun. As a rapidly growing global company, we’re always looking to step up and adapt to changes quickly; there is never a dull day at Coda.
Nonetheless, we value work-life balance as much as you do. At Coda, remote and flexible working arrangements take centre stage for Codans to work smartly and have autonomy in how they work.
We make things happen in the most impactful and effective manner. We are looking for someone eager to initiate new ideas, hungry to contribute more, derives satisfaction from team wins rather than individual ones, and values integrity. If this sounds like you, you will fit perfectly into our Coda team!
We are an equal opportunity employer and do not discriminate based on gender, race, age, religion, disability, or other local protected class. We are committed to cultivating an inclusive environment for all employees, and we welcome the diversity that you will bring!
We are sorry to inform you that only shortlisted candidates will be notified as we may be overwhelmed by the number of applicants coming into our system; hence if you do not get a reply from us - don’t give up on us just yet!
We encourage you also to check out our career site at https://www.codapayments.com/careers - we may have other suitable openings for you.
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