Performance Marketing Specialist

About us

INDICO is a subsidiary of Telkomsel, Indonesia's leading digital telecom company. INDICO plays a strategic role as a holding company that houses current and prospective vertical digital business portfolios, including Kuncie (edu-tech), Fita (health-tech), and Majamojo (game). Moving forward INDICO aims to explore opportunities in multiple verticals adjacent to Telkomsel’s digital businesses. As a digital platform company, INDICO aims to leverage Telkomsel’s digital assets and capabilities to create a flywheel effect of innovations to develop cross-sectoral digital solutions that will empower Indonesia’s digital economy.

What you will do but not limited to:

• Create and execute a strong performance marketing strategy & roll-out plan
• Capture market trends and customer needs to capture opportunities in growth.
• Manage budgets and campaigns across all digital channels to drive strong return on investment.
• Ensure successful planning, execution and optimisation for key KPIs via paid and organic media channels.
• Regularly track, review and measure all campaigns to generate multi-channel analytics reports (Google, Social, Ads, Email, Website).
• Uses analytics and data-driven insights to ensure objectives are met and identify new opportunities and recommendations to optimize and grow social media presence and capabilities
• Work closely with the management to share funnel conversion improvement ideas, feedback & present results.

• Bachelor degree in Communications, Marketing, Business, and/or Public Relations.
• Has minimum 3 year experience working in digital and performance marketing or any related field.
• Have a strong knowledge in marketing and advertising channels (Google, Meta Business Suite, Facebook, Instagram, Tiktok, etc) and social analytics tools knowledge.
• Solid expertise in campaign and channel analysis and reporting, including experience in Google Analytics and give recommendation action plan
• Have a solid understanding of different marketing techniques from online-offline marketing to social media platforms
• A highly goal-oriented individual with excellent communication skills.