Performance Marketing Lead

Migo levels the digital playing field for 3 billion under-innovated consumers – bringing the best bits of the internet to the corner store, across the emerging world.
After bringing reading into the digital era, Kindle tech inventor Barrett Comiskey built Migo’s disruptive unique ecosystem solution to provide affordable access to digital products and services. Backed by Temasek, YouTube’s Co-Founding CTO, blue chip VCs, and key industry insiders, Migo delivers data up to 100 times cheaper than existing networks, and that cost advantage is growing.
Migo launched in Indonesia in 2020. Migo’s initial product is sachet passes providing customers access to entertainment and education at convenient neighborhood clouds (aka Migo Download Stations/MDS). Migo today has more than 1,000 locations covering over 20 million Indonesians.
In September 2021, MNC Vision Networks (MVN), a subsidiary of leading media conglomerate MNC Group, invested $40 million for a minority stake in Migo Indonesia, accelerating Migo Indonesia’s rollout to reach 100 million Indonesians across Java by end of 2022.
Prior to the investment, Migo Indonesia became the core distributor of Vision+ (MVN’s OTT) content, by launching Vision+ on Migo to deliver a tailored experience to offline consumers.
In addition to its cornerstone partnership with Vision+, Migo Indonesia also carries entertainment content from a range of top local and international producers, and education content from the best Indonesian EdTech players, as well from the Ministry of Education, Culture, Research and Technology.
Job Overview
We are calling a talented digital marketing/PPC specialist/ad operation professional to join as our Hero. As a Digital Marketing, you will be responsible for managing day-to-day digital marketing strategy and operations for the responsive market also providing reports and analysis to drive performance with maximum ROI.

Responsibilities

• Setup, manage and optimize all digital marketing campaign using reliable ads channels according to the campaign's objective.
• Regular campaign and channel performance analysis to provide helpful insights for internal team and our clients.
• Engage with media partners / owners to discover new insight & recommendation updates from each ad’s platform.
• Stay up to date with new digital technologies and social media best practices.
• Consistently develop a Digital Marketing skills & knowledge with company value-based performance development.
• Manage and develop team to achieve team and company objectives.

Qualifications

• Min. 5 years’ experience in digital marketing specialist and able to demonstrate skills in performance-based orientation or lead-generation campaign on PPC channels (Google, Facebook, Instagram, TikTok or Twitter Ads)
• Experienced in campaign performance insights sharing & campaign reports in a meaningful way based on data Familiar with A/B testing process
• Strong online marketing strategy (audience understanding, channels knowledge, conversion rate optimization) and best practices
• Familiar with analytics tools (Google Analytics, Google Tag Manager, Facebook Pixel Analytics, etc.)
• Good Ms. Office and Google suite skills
• Attention to detail, Problem-solver, critical and logical thinker, and fast-learner.
• Strong communication skills along with a customer-oriented attitude
• Agile and comfortable in a fast moving and changing environment
• Have experience in managing team members

Why join us?Simple: We bring joy and transformation not only to Emerging Markets but to you, too. Being an Imagineer means breaking boundaries by imagining, designing, building, and developing innovation to transform lives. Here in Migo, we aren’t just employees. We are Leaders, Caring, Relentless, Innovators, Always Improving, and we carry this in every action as we work together as one team towards one goal. We change the world. Our passion for solving problems fuels us to continue challenging social norms and rebalancing accessibility for everyone. We dream big yet execute simply. We don’t fear failure. Rather, we take those as an opportunity to improve. We move as one borderless team and build ideas together. Your inputs are valued because all of us are innovators: we believe that our endless curiosity while learning from each other builds the next best thing. We unlock your full potential by being surrounded by a vast diversity of cultures and perspectives. You will be mentored by experts and fellow leaders through knowledge sharing and through fast and straightforward feedback. You will be empowered to grow as an individual and a professional to a whole new level – because as much as you got us, we got you too. We are Imagineers and together let’s transform the world and you.
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