Marketing Manager

The Marketing Manager is responsible for driving business growth through strategic marketing initiatives that generate qualified pipeline and support revenue achievement.

This role goes beyond executing marketing activities and events. The Marketing Manager is accountable for developing and executing marketing strategies that create market awareness, generate qualified leads, accelerate sales opportunities, and contribute measurable business outcomes.

Working closely with the Country Manager and Sales team, the Marketing Manager will define marketing KPIs, build demand generation programs, evaluate marketing investments, and ensure all marketing efforts are aligned to pipeline growth and revenue objectives.

Key Responsibilities

1. Marketing Strategy & Business Planning

• Develop annual and quarterly marketing plans aligned with company growth targets.
• Work closely with management to define marketing KPIs and success metrics.
• Develop go-to-market strategies for key solutions, industries, and campaigns.
• Define value propositions, positioning, and messaging that support business objectives.
• Identify market opportunities and recommend growth initiatives.

2. Demand Generation & Pipeline Development

• Own marketing-generated pipeline targets and contribute directly to revenue goals.
• Design and execute demand generation programs that generate qualified leads and sales opportunities.
• Build and optimize lead nurturing journeys to improve conversion from awareness to opportunity.
• Collaborate with Sales to ensure lead quality, pipeline progression, and opportunity conversion.
• Continuously improve the marketing funnel to maximize return on investment.

3. Event & Campaign Management

• Develop event and campaign strategies based on business priorities and pipeline objectives.
• Evaluate and recommend participation in conferences, seminars, webinars, community events, and partner activities.
• Establish clear business cases and expected outcomes for every event and campaign.
• Measure event effectiveness based on:
• Leads generated
• Meetings secured
• Opportunities created
• Pipeline value generated
• Revenue influence
• Ensure marketing activities are executed with clear business outcomes rather than activity-based metrics.

4. Digital Marketing & Content Strategy

• Manage digital marketing initiatives including website, SEO, social media, email marketing, paid advertising, and content marketing.
• Develop content that supports lead generation, sales enablement, and thought leadership.
• Improve website conversion rates and campaign performance.
• Ensure consistent messaging across all channels.

5. Marketing Performance & Analytics

• Establish and maintain marketing dashboards and reporting mechanisms.
• Monitor and optimize key metrics including:
• Marketing Qualified Leads (MQL)
• Sales Qualified Leads (SQL)
• Cost per Lead (CPL)
• Cost per Opportunity (CPO)
• Pipeline Generated
• Conversion Rates
• Marketing ROI
• Deliver regular performance reviews with recommendations for improvement.
• Make data-driven decisions on budget allocation and campaign investments.

6. Stakeholder & Team Management

• Work closely with Sales, Product, Delivery, and Leadership teams to support business growth.
• Manage external agencies, vendors, and marketing partners.
• Oversee marketing budgets and ensure accountability for outcomes.
• Foster a performance-driven and results-oriented marketing culture.

Must Have

• 5–8+ years of experience in B2B marketing, demand generation, growth marketing, or technology marketing.
• Proven track record of generating qualified leads and supporting revenue growth.
• Strong understanding of marketing funnels, lead generation, and sales alignment.
• Experience planning and executing integrated marketing campaigns.
• Strong analytical and reporting capabilities.
• Experience managing agencies, vendors, or marketing teams.

Preferred

• Experience in IT Services, Cloud, SaaS, Technology Consulting, or Digital Transformation industries.
• Familiarity with CRM and marketing automation platforms.
• Experience with Account-Based Marketing (ABM).
• Understanding of enterprise sales cycles and partner ecosystems.
• Experience working with AWS, Microsoft, Google Cloud, or technology vendors.