Marketing Intern

LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermès, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents which shapes the face of luxury beauty, and delight consumers daily across our growing footprint of 15 markets. Come join us now.

L Beauty is a joint-venture between LVMH Fragrances and Cosmetics and Luxasia for the distribution and business development of some of its Beauty brands in South East Asia. The portfolio of L Beauty comprises of Benefit Cosmetics, MAKE UP FOR EVER, Fresh and Parfums Christian Dior.

BRAND: MAKE UP FOR EVER (www.makeupforever.com)

As Marketing Intern, the candidate will be involved to assists in advertising and promotional efforts within the brand by developing PR related strategies and monitoring the implementation marketing activities.

You should have a good knowledge of modern marketing techniques, social media + digital savvy, and keep up with trends in beauty industry. With excellent communication skills that align with modern consumer trends.

At MAKE UP FOR EVER, you can expect a challenging yet interesting working experience during your tenure with an internationally well-known prestige beauty brand in Indonesia.

The candidate also needs to demonstrate a positive work ethic and be able to work closely with all functions and with external parties, and able to represent the brand suitably.

Responsibilities:

Develop integrated PR campaigns (social media & advertising) to promote a MAKE UP FOR EVER product (new launch & re-promote product). Create awareness of the brand & build customer engagement

You will also closely work with Regional team for PR & Digital Media communication.

Product & PR:

• Research & Evaluate monthly Competitor Marketing and Digital Contents
• Create PR Clipping reports based on monthly brand activation & visibilities
• Prepare Promotion material (for offline & online). Liaise with Retail team on the implementation (Offline: POP, Vouchers, Posters. Online: Digital banners, Social Media Ads)
• Work closely with in-house & external creative agencies to design marketing materials. Details on Proofread marketing copy for both online and print campaigns
• Prepare PR Seeding arrangement based on campaign to highlight on the month, allocating correct PR Product for KOLs & monitor implementation
• Work closely with PR agency & active curating on KOL profiles which suitable with brand DNA to build partnership plan on the related campaign period with correct communication brief
• Generating and executing marketing campaigns across social media platforms such as Facebook, Instagram, Tiktok, Google with the Agency. Analyse report provided by Agency and summarized the key metrics result into internal marketing report data
• Prepare and assisting marketing activities and events (make up demo, workshop, PR Event, etc). Ensuring all marketing related support being properly executed
• Source Marketing opportunities and place adverts as appropriate with brand products & target segmentation
• Monitor all social media platforms for trending news, ideas, and feedback

Requirements:

• Final year student or fresh graduate of Bachelor degree with interest in beauty & retail industry
• Ready to join immediately
• Professional proficiency in English
• Excellent communication skills both written & verbal
• Good time management ensuring all reports and projects are done timely
• Good analytical skill
• Good project management skills & able to work with medium to large team members
• Good presentation skills
• Love to connect with peoples
• High Resilience, Agility with creative and problem-solving mindset
• Able to work under tight deadline
• Proficient in Ms Office (Excel, Power Point)
• Basic skill in Adobe Photoshop or Illustrator is a plus
• Experience with content creation a plus, even if not professionally