Marketing Assistant (PR & Community)

About Us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Singapore, with an omni-channel presence across Indonesia and Malaysia, a retail franchise in Cambodia, and are fast expanding into international markets namely Japan, Hong Kong SAR China and United States of America.

Founded in 2010, we are proudly female-founded with more than 70% female representation across our organisation, leadership and STEM roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).

The Role

You will have the front-seat experience and exposure in impacting women across the country by the awareness you will be initiating through influencers, media, and community events. The role will be the liaison for KOL, external media partners, brand partnerships, as well as internal cross-functional teams and focused on best practices and needs across deliverables. Reporting to Marketing Executive (PR & Community) and working closely with the Indonesia and HQ Brand team, you will play a pivotal role for Love, Bonito’s growth and market expansion through owning the mindshare of women across Indonesia.

Assisting Media Operations

• Reaching out and collecting rate cards from key selections media outlets (existing and new media to LB) – this include sending media pitch deck and inquiring coverage fee.
• Together with Marketing Executive (PR & Community), assist in fostering genuine and lasting relationships with the media.
• Assist in sending out press releases to media outlets in a timely manner and help day-to-day communications with Media.
• Assist Marketing Executive (PR & Community) to vet and proofread soon-to-be published media coverage.
• Gather coverage insights and report to Marketing Executive (PR & Community).

Influencer Strategy

• Assisting Marketing Executive (PR & Community) on daily operations of Online Own (OO) and Online Partner (OP) KOL push.
• Take part and assist in building genuine relationships with KOLs through care/ birthday kits.
• Generate weekly KOL Catalog based on Merchandising launch plan, MKTG Buy quantity, stock level on system.
• Reaching out and managing KOL’s posting date in a timely manner.
• Manage product lending and seeding requests.
• Collaborate with the Creative team to develop PR Kits whenever necessary.
• On a weekly basis, update KOL clipping sheet and PDP image asset sheet.
• KOL care kit: Keeping track of the KOL birthday date, suggesting suitable gifts vendors and handling delivery of the gift.
• Ad hoc: Assist PR & Community Executive during project management be it Events, Brand Partnership or CSR campaign.

Requirements & Experiences :

• Bachelor’s Degree in marketing, public relations, communications, or related studies.
• 1-2 internship experience in marketing, public relations, communications, or related fields.
• Preferably female & advocate of the female voice.
• Has a genuine interest in the fashion industry (specifically in fashion influencers and fashion media scene).
• Great copywriting skills both in English and Bahasa Indonesia.

What You Should Be :

• A passion and genuine love for people.
• A passion for all things marketing, be it content or analytics.
• A fast learner, possesses strong events management skills.
• A self-starter, proactive, and hands-on approach. Get it done right and fast!
• Exceptional interpersonal, communication, and presentation skills to influence the community and internal stakeholders.
• A team player, flexible, and able to adapt to changes.
• Ability to think both strategically and tactically with exceptional attention to detail.
• Strong project execution abilities.
• Creative and discerning in coming up with ideas / initiatives for the community that they will enjoy.
• A fun, energetic, and charismatic personality.
• Ability to manage multiple projects and work in a fast-paced environment.