Marketing and Communication Executive - Chinese (Expatriate) | AYANA BALI

We are looking for a Marketing Communication Executive who is highly motivated to work with our Sales and Marketing team at the finest 5-star luxury resort in Bali.

Summary of Responsibilities:

• Develop and execute marketing communication strategies tailored to the Chinese market to enhance AYANA’s brand awareness and positioning.
• Extract and refine product key selling points, and translate them into persuasive stories aligned with Chinese travelers’ lifestyle preferences, cultural habits, and social media trends.
• Manage Chinese social media platforms (WeChat, Xiaohongshu, Douyin, etc.), creating engaging content that resonates with target audiences.
• Produce high-quality Chinese copywriting for press releases, brochures, advertisements, promotional emails, and digital campaigns.
• Collaborate with Sales & Marketing teams to integrate communication strategies into commercial objectives.
• Conduct competitor benchmarking and consumer research to identify new growth opportunities.
• Coordinate with internal teams, external agencies, and media partners to deliver impactful campaigns.

• Exclusive for Chinese citizen
• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Minimum 2 years’ experience in Marketing/Communications, preferably within hospitality, luxury, or lifestyle brands.
• Proven strength in Chinese copywriting and content creation, with the ability to shape compelling brand narratives and localized key selling points.
• Deep understanding of Chinese social media ecosystem, including WeChat, Xiaohongshu, Douyin, and emerging platforms.
• Strong analytical skills with the ability to interpret data, derive insights, and adjust strategies accordingly.
• Excellent coordination and project management capabilities, able to work across functions and manage multiple priorities.
• Creative thinker with a balance of storytelling flair and data-driven decision-making.
• Proficiency in English (spoken and written); Indonesian language skills are an advantage.