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In-App Copywriter

Loker ini dibuat lebih dari 2 bulan yang lalu

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About the Role

If you’re looking to be a part of a dynamic, highly-analytical team and an opportunity to dive deep into projects surrounding in-app campaigns that lead to user engagement and conversion, look no further. As an In-app Copywriter, you’ll execute a successful in-app marketing campaign by combining user behavior and creative content. The role is about executing and analyzing in-app marketing creatives.

As an In-app Copywriter, you’ll be an instrumental cog in the Marketing wheel of Gojek. Based in Jakarta, Indonesia, you’ll execute our in-app creative copywriting that directly influence user engagement and conversion rates. You’ll get a front-row seat (and get your hands dirty) in executing in-app marketing creatives, marrying insights from user behaviors and trends with creative, relatable content. You’ll prioritize marketing creatives based on team objectives, and follow the team’s KPI that has been set.

What You Will Do

Exploring transaction data, customer activity within apps, and actual customer insights for creatives needs
Contribute to brainstorming sessions, execute and optimize in-app marketing creatives
Working hand in hand with Art Director and Graphic Designers
Articulate the creative team’s concept into a copy and content form. Simplify very complex messages with simple copywriting. Always aim for readability and clear delivery of the idea and message
Take ownership of the copywriter’s KPI for the In-App Brand Marketing team within a Brand Marketing Group and meet Gojek's Creative Labs standards.

What You Will Need

At least 2 years of work experience in creative fields especially copywriting and content writing
Interest in any specific area such as typography, photography, and layout compositions is a must
A creative design-thinking and problem-solving mindset that can work in increments and exponents
Strong team player; possesses team synergy skills with a high level of enthusiasm in collaborating in a cross-functional team; ability to balance attention to detail with swift execution
Fluent in English (speaking and writing)
Ability to navigate, transform and embrace changes skillfully
Open to new challenges and upcoming trends and are excited to explore them.

About the Team

The In-App Brand Marketing team, part of the larger Brand Marketing team, is a family of marketing strategists, copywriters, art directors, and graphic designers spread out across Jakarta, Bandung, Malang, and Medan. We collaborate with various stakeholders and cross-functional teams within Gojek to gather insights, create key objectives, and plan, develop, and execute marketing campaigns. In particular, we build and manage our Gojek app homepage’s content strategy, aiming to reach in-app communication objectives through the content we push out. As an integral team within the Brand Marketing stream, we also ensure all our efforts work to strengthen our brand perception with the general public.

Some of the past campaigns we’ve rolled out include Kororo O2O with Gojek, which won a Silver MMA Indonesia Smarties™ Award in 2020. One of our favorites is the annual Gojek user report called ‘kejoG’ where we collaborate with various multi-function teams within Gojek to relay personal data stories for each Gojek user about their past behaviors. Currently, our team has been working on some safety campaigns and a lot of exciting experimentations.

As a team, we communicate predominantly through Slack and Zoom - both for work-related tasks and non-work-related activities. We enjoy hosting our monthly game nights and candid curhat sessions. Working from home, we’re glad we’re still able to connect and maintain such strong ties with our team members, and with the organization as a whole.

About Gojek

Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'

Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.

As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.

Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.

About GoTo Financial

GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.

GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.

Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.

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