Head of Product Marketing Users Spend

What You Will Do

• Build, nurture and manage the product marketing team of users spend including coaching and developing existing members and hiring and onboarding new members as needed, focusing on several pillars:
• Grow penetration of GoPay both within our own GoTo ecosystem (i.e. Gojek and Tokopedia) and outside of GoTo ecosystem (i.e. offline retail, offline F&B, etc) through end to end marketing efforts covering in-app, online and offline activities.
• Understand the users insights, GoPay’s product magic and how to connect the two through robust GTM plan and strategy
• Orchestrate concerted strategy and efforts to strengthen GoPay’s brand perception as ubiquitous brand in the heart and mind of users 
• Work closely with the internal cross-functional leaders, varied from pod leaders, product, partnership, research, business insights, etc to align on strategy and oversee the execution and impact measurement.
• Work closely with external partners (i.e. priority partners/merchants) to develop joint marketing activities that are relevant for our users
• Manage, control, monitor and optimize Marketing spend as per budget, to achieve OKR efficiently.
• Build the team’s capability and grow them into solid product marketing experts

What You Will Need

• At least 12 years of overall experience, and minimum 4 years experience in product marketing management, digital marketing, and other related fields. 
• Strong leadership qualities, be it towards people management as well as thought leadership thinking and presence.
• Consumer driven mindset with strong ability to understand user insight and translate them into actionable strategy and plan
• Solid data driven analytical thinking to form clear PoV that will inform the overall strategy
• Able to roll up sleeves and get down in the trenches as needed
• Passionate about building user focus product experience and communication by creating genuine and authentic customer relationships
• You’re biased toward action, are a great collaborator and are able to distill complex plans into clear and actionable tasks.
• Strong project management and ability to manage multiple campaigns with eyes on details without losing sights of the big picture
• You have a track record of driving highly effective marketing campaigns and product changes because you make users’ problems your own
• You have a true passion for GoPay’s mission for financial inclusion across Indonesia
• Have an interest in fintech and be willing to learn about the industry


Bonus points if: 
• Have worked in tech industry and/or startups before