Gojek sedang merekrut seorang
Head of Merchant Payment Marketing (Card Not Present - Online)
Loker ini dibuat lebih dari 2 bulan yang lalu
About the Role
As Head of Card Not Present Marketing, you'll be an instrumental cog in the Marketing wheel of the Card Not Present department in Merchant Payments. Your main goal is to shape the brand of GTF and create positive brand imagery in the merchant's mind. Your efforts will further position GTF, as part of the GoTo group, as the most preferred technology solution for business owners.
What You Will Do
- Go To Market – identify growth opportunities, define target markets/segments, manage tactical and always-on promo, and track impact on business growth for all solutions
- Product Launches – lead cross-functional teams to drive both awareness and engagement of the company’s products and features to market
- Team Leadership – transition the team to working in an Agile marketing environment to focus to improve leads generation’s conversion funnels
- Product Positioning – create compelling messaging that speaks to target audiences
- Conversion Enablement – work closely with growth functions across teams to create product GTM presentations, playbooks, and ROI tools
- Partner Enablement – initiate business development with technology partners, driving leads and sales while partnering with product management for technical relationships as appropriate
- Marketing Enablement – evangelize products by being the thought-leader at industry events, presenting on webinars, developing collateral, and writing blog posts to increase leads and awareness. Deliver briefings and build relationships with key influencers and power users
- Competitive Analysis – research competitor strengths and weaknesses to inform product roadmaps and improve conversion with effective positioning and merge data-driven market understanding with customer feedback to prioritize go-to-market strategies
- Automation Lead Flow – work together with internal stakeholders in designing automation lead flow with a personalized approach, engaging copy, captivating audiovisual content, and team with outside sources to produce an engaging experience that increases lead conversion
- Stakeholder Management – identify all launch activities and ensure requisite tasks are assigned to responsible parties and coordinate. product launch team meetings, establish and supervise related activities to ensure all completed tasks meet project milestones
- Team Management – manage team members, including coaching and developing existing members and hiring and onboarding new members as needed
What You Will Need
- At least 12 years of overall experience in marketing, brand management, content marketing, advertising, and other related fields
- Strong knowledge of various marketing channels; social media, email marketing, Push Notifications, and other possible channels
- Strong knowledge in PR and brand building
- Comfortable using data to generate insights for designing marketing campaigns
- Strong project management, organized person, and have strong attention to detail
- Strong collaborative and communications traits, able to work with internal and external stakeholders
- Solid leadership and comfortable in leading small to a big team
- Proficiency in using spreadsheets (Google Sheet, Microsoft Excel) and presentation tools (Google Slide, Microsoft Powerpoint)
About the Team
We are providing the nourishment to sustain our business from the inside out. Our main responsibility is to build sustainable brands that touch our customer's hearts. How does one achieve this, you may ask? By putting our merchants as our customers first. For instance, in designing a campaign or creating content, raising awareness or nurturing potential customers, or engaging our customers with our campaign, we need to solve their pain points. What drives us is our shared sense of creating impacts for the merchant. We are working on several projects now, including one about driving the level of awareness and educating our merchants on the product.
As a team, we're concerned with the company's growth, and each other's personal growth and well-being, too; we enjoy bonding over our shared love of hobbies in several of our routine meetings. With WFH becoming more normalized, you best believe we've been sharing our favorite ways to prioritize a healthy work-life balance at home.
About Gojek
Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'
Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.
As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.
Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.
About GoTo Financial
GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.
GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.
Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.
Silakan referensi bahwa Anda menemukan lowongan kerja ini
di Fungsi.id, ini membantu kami mendapatkan lebih banyak
lowongan kerja berkualitas di sini, terima kasih!
