Head of Brand Marketing

What You Will Do

• Think big and set strategy and goals that align to company business goals, with a deep understanding of our users, product and different marketing channels and Key Opinion Formers (media, regulators, industry players)
• Set the brand narrative, strategy and go to market plans that align with company voice, values, and mission on social impact
• Own the Objectives and Key Results for the function, and ensure the team meets its targets
• Plan and execute initiatives for driving user acquisition and retention. Create a scalable, cost-efficient and original marketing direction for the company
• Drive campaigns programs, initiatives, and other related announcements
• Manage the marketing team including coaching and developing existing members and hiring and onboarding new members as needed
• Actively collaborate across function & streams as needed (i.e. Research, Business Insights, Analytics, CRM, Performance Marketing, Social Media, Creative, Growth Ops, Consumer PR, Corporate Affair, CCU, and Product Manager) on campaign end to end planning, execution, campaign monitoring, & building report.
• Optimize & redefine feature adoption to improve user experience together with Product Manager, UX team, Growth Lead, Consumer Risk & Research.
• Earn trust from internal and external stakeholders, manage multiple projects, and balance contending priorities in a rapidly changing environment
• Effectively utilize data and analytics at the customer level to gain a better understanding of their usage behaviors, including impacts of current marketing and growth strategies.
• Determine and maintain the proper metrics for tracking current and future growth experiments.

What You Will Need

• 12 - 15 years of overall experience, and minimum 4 years experience in digital marketing, brand management, advertising, and other related fields. 
• Able to roll up sleeves and get in the trenches as needed
• Extremely comfortable with data and can harness it effectively to generate insights on your own. You know how to leverage data to make decisions and drive growth.
• You’re awesome at market research. You do whatever it takes to understand your market, customers and competition better than anyone, and you’re strong at integrating this information into your marketing strategies.
• Passionate about building a brand by creating genuine and authentic customer relationships
• You’re biased toward action, are a great collaborator and are able to distill complex plans into clear and actionable tasks.
• Strong project management and ability to manage multiple campaigns with eyes on details without losing sights of the big picture
• You have a track record of driving highly effective marketing campaigns and product changes because you make users’ problems your own
• You have a true passion for GoPay’s mission for financial inclusion across Indonesia
• Have an interest in fintech and be willing to learn about the industry
• Bonus Point if : Have worked in fintech industry