ATTN sedang merekrut seorang
Growth Marketing Lead (B2C)
Loker ini dibuat lebih dari 2 bulan yang lalu
ATTN
ATTN is a unique gaming ecosystem that houses a collection of companies operating across the entire gaming ecosystem in Southeast Asia. It houses an esports unit, EVOS Esports; creator economy unit, WHIM; online gaming unit, Noctua; and blockchain gaming unit, Play3 by Evosverse. These companies operate as an interconnected value chain that are complementary to one another to provide gamers with one of a kind, unified social experience. Together these companies are redefining the gaming ecosystem in Southeast Asia through our own unique approach to empower future generations.
With EVOS, we provide fans and audience a team they can cheered on and a community they can belong
With WHIM we bring together a network of streamers, creators and personalities that fans can engaged with
With Noctua we aspire to bring the next generation of games for players to play and streamed on and socialized upon
Play3 by Evosverse is a platform that enable players to explore blockchain gaming and progress to earn while learning
EVOS
EVOS Esports is the most successful esports organization in Southeast Asia, home to three world championships and 80+ first place regional championships. More than just a successful competitive gaming team, EVOS Esports is also the most influential esports organization in Southeast Asia, providing entertainment and empowerment for its 113 million+ engaged communities of social media followers. As the first esport organization in Southeast Asia, EVOS Esports aims to continue to empower dreams for gamers and transform the esports ecosystem to the next level.
EVOS Esports is part of ATTN’s unique gaming ecosystem in Southeast Asia. In addition to EVOS Esports, ATTN also houses a creator economy unit, WHIM; an online gaming unit, Noctua; and a blockchain gaming unit, Play3 by Evosverse. Together, these companies are redefining the gaming ecosystem in Southeast Asia through its own unique approach to empower future generations.
WHIM
WHIM is Southeast Asia’s leading creator network, focused on influencer marketing and entertainment. WHIM supports creators and connects them with platforms, audiences and brands through representation, activation, media production, co-creation of significant content and media IP as well as our owned creator platform. By building our creator network, WHIM aims to create tomorrow’s influence.
WHIM is part of ATTN’s unique gaming ecosystem in Southeast Asia. In addition to WHIM, ATTN also houses an esport unit, EVOS Esports; an online gaming unit, Noctua; and a blockchain gaming unit, Play3 by Evosverse. Together, these companies are redefining the gaming ecosystem in Southeast Asia through its own unique approach to empower future generations.
NOCTUA
Noctua is a leading Southeast Asia’s online game solution and publisher. Founded in early 2021, Noctua has an initial emphasis in marketing solutions, providing game solution support for hit titles such as Mobile Legends: Bang Bang, PUBG and World of Tanks among others. Having established its internal capabilities and is trusted by many gaming companies, In 2022 it started to publish its own games. Noctua is working towards becoming the leading game developer to realize its mission: bringing the next generation of games into Southeast Asia.
Noctua is part of ATTN’s unique gaming ecosystem in Southeast Asia. In addition to Noctua, ATTN also houses an esport unit, EVOS Esports; a creator economy unit, WHIM; and blockchain gaming unit, Play3 by Evosverse. Together, these companies are redefining the gaming ecosystem in Southeast Asia through its own unique approach to empower future generations.
Play3
PLAY3 by EVOSVERSE aims to bring Web3 to gamers in Southeast Asia. Our platform allows gamers to explore blockchain games on Web3 and progress to earn while learning. It also provides an opportunity for game developers to acquire and retain users using education and crafted missions. To date we have partnered with 15+ leading blockchain games and are backed by leading global investors in the blockchain space such as Sequoia, Pantera, Alameda Research and more.
PLAY3 by EVOSVERSE is part of ATTN’s unique gaming ecosystem in Southeast Asia. In addition to PLAY3 by EVOSVERSE, ATTN also houses one of the largest e-sport units in the region, EVOS E-sports; a creator economy unit, WHIM; and an online gaming unit, Noctua. Together, these companies are redefining the gaming ecosystem in Southeast Asia through its own unique approach to empower future generations.
About the Role:
PLAY3’s mission is to build and grow our community of blockchain gamers by educating them on how to become blockchain gamers. Growth Marketing Manager B2C will be responsible for managing the brand’s overall user growth initiatives through paid digital marketing push and overall product marketing campaign management. This involves implementing A/B test bidding strategies, analyzing data to deliver marketing insights, learning about user behavior, testing and creating new campaigns in multiple Paid Channels such as Google Search, GDN, TikTok ads, Facebook ads, and other 3rd Party Networks. Also preparing and initiating short-term and quick wins in digital marketing excellence that is scalable and expandable in the short term.
In summary, you will be managing the paid media planning, execution and day-to-day reporting of our B2C performance marketing in Indonesia. Working cross-functionally and with competitive research, you will also craft strategies to grow our users and community on Twitter, Discord and LinkedIn alongside the Social Media & Brand team.
Know the user. Know the magic. Connect the two. Marketing at PLAY3 starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how PLAY3’s products can help users onboard into blockchain gaming, and overall grasp the concept of WEB3 in an easy to digest way. And we do this by making the user the priority, and ultimately, letting the platform speak for itself.
Qualifications
- Bachelor’s degree or equivalent practical experience in growing a new brand.
- Experience in growth marketing / performance marketing and data driven optimization (e.g., guerilla marketing, end-to-end media campaigns across multiple platforms).
- Experience in paid digital media planning and optimization.
- Ability to speak and write in Indonesian and English fluently
Preferred qualifications
- 3 years minimum experience in Digital Marketing (including, but not limited to Facebook, Instagram, Google, TikTok, Programmatic).
- Strong knowledge and interest in gaming / blockchain / crypto / WEB3 is a plus. Knowledge of Social Media ecosystem (e.g., user, creator, advertiser) with an understanding of short-form video trends (e.g. TikTok, Reels, Stories) and community platforms (e.g. Discord and Twitter).
- Having experience in handling digital marketing strategy and execution for the education / gaming / fintech industry in Indonesia is a plus.
- Deep analytical skills and ability to translate analysis into actionable plans.
- Basic understanding of Digital Marketing Mix (including how it works on both app & mobile web + desktop).
- In-depth experience with website analytics tools (e.g, Apps Flyer, Google Analytics)Knowledge of ranking factors and search engine algorithms.
- Excellent communication in Bahasa & English, stakeholder management and problem solving skills.
- Strong drive to make things happen and influence others.
- Ability to be agile and flexible in adapting in a dynamic environment.
- Growth mindset to want to try and roll out new initiatives in-market, and go the extra mile in learning professionally and personally.
Responsibilities
- Lead consumer growth marketing for PLAY3 to drive blockchain gaming adoption across Indonesia.
- Deliver on target growth objectives.
- Track and measure all digital marketing metrics including, but not limited to, actual spend, conversion volumes, ROAS metrics, optimization per day, GDS, etc.
- Analyze a large set of data to identify market trends, user behavior, and insights for recommendations of marketing and business strategy.
- Optimize campaign budget effectively by planning for seasonality factors through accurate forecasting, rigorous testing, and agile optimization.
- Perform ongoing keyword research, expansion, and optimization on a weekly basis.
- Growth-hack organic digital marketing investment by the implementation of scalable digital marketing across channels covering key identified target consumers.
- Overview PLAY3 marketing campaigns, perform excellent project management and campaign execution.
- Work closely with the social media team on paid media amplification & asset development as well as the brand team on conveying the right CTA in-line with our brand personality to the audience.
- Create, execute, and analyze overall digital marketing strategies, including A/B test bidding strategy, in multiple Paid Channels such as Google Search, GDN, Facebook ads, and other 3rd Party Networks.
At ATTN, we support you with
- Flexible working schedules so you can keep your work-life balance
- Competitive wages and comprehensive health care benefits including medical, dental, and vision coverage Family-friendly environment, collaborative culture, and diversity within the company through various employee engagement activities
- Gender-neutral baby bonding leave, 12 weeks fully paid maternity leave and 2 weeks fully paid paternity leave
- 12 days of annual paid leave and an employee discount for all merchandise
- A casual dress code that can help you to feel more relaxed
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