Growth Specialist Digital

Amartha is a technology company focused on creating shared prosperity by developing digital financial solutions for the grassroots economy. Founded in 2010 as a microfinance institution, Amartha connects rural, women-led micro-enterprises with affordable capital. Amartha is expanding as a tech company, building a microfinance ecosystem that connects to the growing digital economy through capital, investment, and payment services. By boosting the competitiveness of micro and small entrepreneurs, Amartha empowers women-led MSMEs, creates jobs, and fosters inclusive economic growth.

About the Team

Amartha is expanding our Strategy & Growth Department for the Agent Network Team and is looking for a Growth Specialist - Digital to focus on enhancing and monitoring the digital acquisition strategies for our Amarthalink agent network. In this role, you will drive the expansion of our agent network, which includes local Warung/Toko Kelontong and Konter Pulsa, integrating them into the Amartha ecosystem. You will leverage digital acquisition strategies and provide critical data-driven insights to optimize our efforts. As a Growth Specialist - Digital on the Strategy & Growth for Agent Network team, you will play a crucial role in scaling our network and enhancing the digital footprint of Amarthalink. We are looking for a strategic thinker with strong digital acumen to help us grow and strengthen our presence across various communities. If you are passionate about digital acquisition and data-driven growth, we encourage you to apply

Responsibilities:
Digital Acquisition and Performance Monitoring:

• Develop a comprehensive digital acquisition strategy by deeply understanding segment behavior, business goals, user research, and competitor benchmarking
• Drive location-based acquisition initiatives by collaborating with the product, marketing, and data science teams to optimize targeting strategies and drive deep market penetration in key areas.
• Work with marketing to develop and implement robust digital marketing strategies to drive acquisition for the Amarthalink agent network.
• Work with marketingRegularly monitor and analyze the performance of digital campaigns, including paid ads, SEO, and ASO, to ensure optimal reach and engagement.

Data Analysis, Strategic Insights:

• Perform in-depth data analysis regarding agent network performance, including metrics on acquisition rates, location coverage, and agent activity.
• Utilize analytical tools to create detailed reports and visualizations that highlight trends, successes, and areas for improvement.
• Track & monitor key acquisition metrics, including installs, conversion rates, customer acquisition cost (CAC), and return on ad spend (ROAS).

Budget Management:

• Coordinate with relevant teams to manage and allocate budgets for digital
  marketing initiatives effectively.
• Ensure that spending on digital channels delivers optimal ROI and contributes to
  the strategic growth objectives.

Collaboration with multi-function:

• Work closely with other teams within the Strategy & Growth department to align
  digital strategies with overall business goals.
• Prepare regular reports for the team that provide insights into the digital
  performance and strategic recommendations for further growth.
• Gather insight and collaborate initiatives across multiple functions (product, data,
  marketing, researcher)

• 1-3 years of experience in growth, with a focus on digital acquisition.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data into actionable insights.
• Superior presentation and communication skills, capable of effectively conveying insights and strategies to stakeholders
• Strong background in data analytics
• Ability to work independently and manage multiple projects in a dynamic and fast-paced environment.

Preferred Skills:

• Experience in the retail or telecommunications sector, particularly in managing or growing agent networks.
• Advanced skills in data visualization, data analytics tools and digital marketing analytics tools.
• Knowledgeable in digital acquisition fundamentals, trends and best practices is preferable