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Group Category Director (WFA: ID/SG/MY/TH)

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Introduction to HappyFresh

Grocery shopping is easy, said no one ever! Nobody likes cardio in the supermarket, looking for an empty parking bay, lining up and, God forbid, traffic jams. There is more to life than just reaching for that loaf of bread on the top shelf at the store. Enter the solution!

We are HappyFresh, Southeast Asia’s leading grocery e-commerce company that is hell-bent on delivering a simplified life by revolutionizing how you and many households get their groceries.

Our HappyFresh app grants access to over 400 partnered supermarkets and specialty stores that echo our cause to change the grocery shopping landscape.

Customers can also shop from our HappyFresh Supermarket, which offers greater shopping flexibility. Enjoy express and scheduled grocery deliveries, fewer out-of-stock moments, competitive prices and more.

We hold through to 5 cultural pillars that serve as our mantra behind our day-to-day tasks and interactions with our teammates, laying the foundation for a more conducive and productive work culture. They are:

1. Customer, Customer, Customer

2. Ownership and Deliver Impact

3. Team Player

4. Openness

5. Self Mastery

Beyond our strive towards solving the problem that is grocery shopping, we look to address the needs and wants of local communities and create a future where groceries will never be a problem in the modern world.

Objective of the role:

We are looking for a strategic and highly experienced Category Manager/Director to lead the development of the group commercial category strategy and support commercial teams across all markets. You will help to drive sustainable growth and profitability, including optimising assortment, availability, pricing, promotions and supplier management. You will lead regional level relationships with suppliers and brand principles and work collaboratively with cross functional internal stakeholders at a Group and local level to elevate the Customer Experience of HappyFresh.

We need an ambassador, who represents HappyFresh not only as a company but also as a great place to work for.

What Will You Do:

Leading local category teams through strategic planning to achieve sales, growth and profitability targets.
Identifying trends, drawing insights and developing recommendations for an optimized assortment offer that will drive growth, taking into account consumer trends and the competitive landscape across all markets.
Working closely with the Group Sourcing Director to identify sourcing opportunities that will elevate HappyFresh assortment and deliver margin targets.
Building and maintaining high level supplier relationships at a regional level. Supporting local teams in Joint Business Planning, negotiating trading terms, securing strong brand support and driving operational efficiency with our suppliers. Identifying opportunities for win/win solutions.
Working with Group Head of Quality to ensure quality and due diligence regulations are met
Help to drive online merchandising and content that delivers best-in-class customer experience and in turn drives conversion and average basket size.
Identifying opportunities for process improvement, putting in place SOPs for the Commercial function across all countries including, but not limited to, pricing updates, promotion planning, assortment rationalization and standardized reporting.
Working cross functionally with Supply Chain, Sourcing, Quality, Marketing, Product and Tech to drive strategic initiatives that will deliver growth and have a positive impact on customer experience.
Build up Key Performance Indicators (KPI) to monitor and drive performance and continuous improvement; ensuring strict compliance with regulations and group standards.

What Will You Need:

Opportunity to choose the most preferred home base; whether in Indonesia/Singapore/Malaysia/Thailand since we are happy to be in "Working From Anywhere mode"
Over 8-10 years of experience in Category Management; preferably from e-commerce or food/FMCG companies
Strong team leadership skills and experience of people management
Proven track record in successful negotiations and relationship management with both internal and external stakeholders
Strong analytical skills, with the ability to generate actionable insight to improve business performance.
Customer focused and entrepreneurial mindset, with the ability to thrive in a fast-paced environment
An ability to think strategically and see the big picture while knowing how to execute plans tactically.
Advanced skills on MS Office (Word, Excel, PowerPoint) and reporting tools
Excellent communication skills (English)

What You Will be Part of:

Meet, collaborate, and flex your skills alongside talented and driven problem solvers from all walks of life. We applaud a hungry-to-learn and a proactive attitude in helping other HappyFreshers within and beyond your departmental borders in their time of need. All while striving for the same goal - to deliver a simplified life.
We place safety for HappyFreshers first. Hence why, we take extensive measures to ensure you stay safe and healthy in body, mind, and soul through our various online and offline activities.

What’s In It for You:

HappyFit: fun exercise programs alongside professional trainers.
HappyMind: free psychological consultation to keep your mental health on track.
HappyBenefit: allowance for health activities and health-related items.
LinkedIn Learning access for all courses!
Discounts on grocery shopping on our HappyFresh app.
Competitive compensation package including medical, dental, maternal insurance and more.
No Meeting Thursday: an internal initiative for HappyFreshers to engage in deeper work task focus without distractions.
Additional 1 day annual leave for each work anniversary.
Birthday leave.
Occasional celebration for team engagements.
All-access to snacks in our pantry.
Hybrid working environment with dynamic and international colleagues

See what it's like to work here: http://happyfresh.com/careers

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