- Strategizing and executing Digital Advertising Campaigns across diverse platforms including Meta Ads, Google Ads, and other performance marketing channels.
- Proficient in conducting A/B testing for performance campaigns.
- Ensuring alignment with company goals and objectives.
- Vigilantly monitoring and analyzing metrics from paid advertising, and optimizing strategies to achieve revenue targets.
- Analyzing data and deriving insights to enhance campaign performance.
- Recommending enhancements for marketing campaigns and effecting changes as needed.
- Compiling monthly reports on Digital Advertising Campaigns.
- Collaborating with internal marketing teams and external partners to enhance Paid Performance campaigns.
- 1 year of experience working with paid marketing platforms, including but not limited to Meta Ads, Google Ads, TikTok Ads, Programmatic, and other digital platforms.
- Proficient in handling large datasets and performance-based metrics.
- Demonstrates a combination of strong creative and analytical thinking skills.
- Highly data-driven in decision-making.
- Displays a keen interest in the fintech industry and possesses a high level of curiosity.
- Exhibits a genuine passion for marketing and thrives in a fast-paced environment.
- Fluent in both written and spoken English and Bahasa.
- Capable of effectively managing and prioritizing multiple projects and tasks simultaneously.
- Possesses robust analytical and problem-solving capabilities.
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