Gojek sedang merekrut seorang
Brand Strategy & Planning Lead
Loker ini dibuat lebih dari 2 bulan yang lalu
About the Role
If you have the heart of a scientist and a curiosity of a cat, if you see data not just as numbers but a mean to tell a story, If you believe that there is always a way to solve a problem as long as we have good insights, then you might be the one we are looking for.
As Brand Strategy and Planning Lead for Gojek’s Brand Marketing team, you will get to work with other talented teams in Gojek - from product analyst, Research and Insights, in app and CRM teams - mining insights from internal/external data, which translates into a brand and communication strategy. You will spend a majority of your time diving deep into some of the most challenging analytical problems in the Gojek brand - in the very core of Gojek's vast ecosystem. The cherry on top: you’ll get to be a part of a team that works to create not only the most loved brand but also contributes to a sustainable growth of the Gojek brand.
What You Will Do
- Take care of the breadth & depth of huge amounts of data available across different tools or pipelines, and unify the tools (BiqQuery, SQL, Marketing & A/B testing tools, external data tools ie YouGov)
- Build self-serve data products, such as dashboards and tables to reduce time to gather insights
- Analyze the data, create hypotheses, run experiments to prove the hypothesis
- Be a thought partner for project stakeholders to find the root insights of a problem or opportunities
- Help project stakeholders in analyzing the campaign performance post-launch
- Prepare reports on findings; illustrate data with graphs; translate results into clear and actionable insights
- Gather information on competitors, and conduct analysis on their marketing activities
- Basically.. be a scientist!
What You Will Need
- Have marketing strategy and planning related job experience min 5 years
- Have experience working in a research company/department is preferable
- Able to create and operate data dashboard/platform - eg. Tableau, Datastudio, Crunch or others
- Technical skills to work with huge amounts of data & create dashboards is necessary
- Prior experience with applied statistics, and experimental design
- Understanding in handling customer behaviors data (not only transactional) quantitative and qualitative.
- Excellent communication skills (as a storyteller) to all levels of teams, including various stakeholders with ease and efficiency
- Able to tell a coherent data narrative using visualization tools, and set best practices in data visualization to convey a product insight through impactful graphs
- Balance attention to detail with swift execution
About the Team
Brand Marketing is the central team to ensure integrated brand-building activities to create multiple impacts in the market. We develop campaigns to gain the love of people through educational campaigns, engagement, and celebrate #PastiAdaJalan spirit.
The Brand Marketing family consists of 20+ people based in Jakarta Indonesia. We celebrate friendship and teamwork. On a daily basis, we work hand in hand regardless of the hierarchy, where anyone can throw ideas and contribute to each other's projects. We appreciate openness.
We are ensuring that we have a balanced level of work and joy. In and out of the office. Exercise and cooking are our current favorites, and we all share a love of looking at people’s IG! That said, we do fancy ourselves a good Netflix binge every now and then 😉
We are embarking on a new phase for the brand to be a strong part of the culture in Asia, and creating more impact with the joint Gojek & Tokopedia. These are the focus moving forward, we need a strong leader to build the winning culture in the team to be ready for the new era. If you are looking to build a strong world-class people brand, or you like to work with a diverse group of people and expertise, would like to have the opportunities to create tangible contributions to society, this role is perfect for you.
About Gojek
Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'
Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.
As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.
Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.
About GoTo Financial
GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.
GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.
Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.
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