OVO sedang merekrut seorang

Brand Comm & CRM Executive

Loker ini dibuat lebih dari 2 bulan yang lalu
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Who We Are

OVO is Indonesia’s first fintech unicorn and a leading digital payment and financial services platform serving Indonesians nationwide. Our mission is to open up access to financial services through products and services that are easy-to-use, secure and affordable. With the support of Grab, Southeast Asia's largest mobile-technology company, we're excited to bring even more innovations to better serve the financial needs of Indonesians.

Looking to be a part of the effort to drive financial literacy and financial inclusion across Indonesia? Want to collaborate with teams that work hard while still keeping a fun camaraderie, and are quick to support each other? Want to work where your contributions and ideas are not only welcomed, but strongly encouraged, no matter if you're an intern, staff, or manager? Come join us!

At OVO, we prioritize staff health and wellbeing even as we achieve new heights and milestones together. In March 2020, within two weeks of the first reported case of COVID-19 in Indonesia, we implemented a company-wide WFH policy that is currently still in place, and continue to closely monitor the situation.

With more than 1.2 million merchants in 430+ cities and regencies, the OVO application can be used to access payments, transfers, top ups and withdrawals, as well as insurance, investment and lending services nationwide.

You Will

  • Assess opportunity in market & determine key impact drivers for lifecycle marketing
  • Help prioritise initiatives for quarterly planning and resource scheduling
  • Develop and review / modify campaign creatives for localization
  • Determine best offers &  incentives for campaigns, working with local team for incentive approval
  • Continuously review in-market campaign performance and collaborate with regional team on optimization plans
  • Effectively engage with and provide required info to supporting teams (data, analytics, ops) to ensure timely execution of lifecycle programs
  • Infuse local market knowledge into campaign performance insights and  optimization roadmap
  • Timely input into operating cadence and effective engagement with regional peers, agencies
  • Ensure quality of offers and incentives to drive campaign results

What You Need  

  • Minimum of 2-4 years of experience in CRM marketing in a fast-paced and highly competitive setting. Proven track record of leadership skills and achievements
  • Strong analytical skills partnered with a creative mind. SQL knowledge is a plus.
  • Hands on experience in campaign management tools like Braze, Clevertap, Leanplum, MoEngage, lifecycle design, experimentation techniques.
  • In-depth understanding in campaign performance measurement methods, experience in using dashboarding tools for campaign performance analysis, reporting and insight management.
  • Experience in creating creative, technical campaign briefs and project management.
  • Familiarity with personalised campaign communication channels, offer design tools.
  • Ability to understand complex concepts and work across multiple functions, teams.
  • Persistence, enthusiastic to learn new skills and have a can-do attitude.
  • Detail oriented, organised, self-starter and a great communicator.
  • Ability to adapt and work in a challenging and dynamic environment.
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Tanggal posting
27 Juni, 2022