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Associate Director Marketing

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About Fazz Financial Group
Fazz Financial Group is a digital financial services group founded in 2016. It is based in Southeast Asia, and is the holding group for over 10 FinTech startups, which includes PayFazz, Xfers, Modal Rakyat, StraitsX, and others.
Fazz Financial Group’s mission is to enable financial access for everyone, especially within Southeast Asia, where 70% of its population is underserved.
Fazz Financial Group has headquarters in Singapore and Indonesia, with 600 staff spread across regional offices in Malaysia, Taiwan, and Vietnam. We are proud to be local and knowledgeable about the region, giving an intimate understanding of Southeast Asia’s financial needs.
As a local group born and bred in Southeast Asia, companies within Fazz Financial Group are among the first Indonesian startups, and one of the many Singaporean startups to be seeded by the prestigious Y-Combinator programme. We are backed by  both global and local investors including Insignia Venture Partners, B Capital, BRI Ventures, and many others.
We know how important our mission is to improving the livelihoods of millions of people in Southeast Asia. That's why we're looking for passionate and driven people to join us to accelerate financial access for everyone.
Head to our website to get to know us better: https://fazzfinancial.com/

About The Role

This role reports directly to the Regional Associate Director of Marketing and works closely with Fazz Financial Group’s (FFG) business unit leads, product, marketing and sales teams to manage overall regional and local marketing activities across Indonesia. As Associate Director of Marketing, Indonesia, you will spearhead FFG’s presence across the region via hyperlocal approach.

For this role, you will be expected to build strong relations with group-level management team, ensuring that group-level marketing objectives are met, and that ID business units are supported in reaching their objectives from a marketing perspective. You will lay out the over-arcing marketing strategy at group level, ensure that ID marketing teams are align to the same North-star, and set the bar for marketing performance. You will also create a conducive environment and culture to nurture a highly-motivated and performance driven marketing team.

What You Will Do

  • Establish Fazz Financial Group as the all-in-one finance platform for SME businesses across Indonesia through:
  • Developing over-arcing marketing strategy to engage key customer segments in Indonesia, and support the product team in customer development
  • Developing a keen understanding of each region, and developing GTM strategy driving hyper local awareness, acquisition and retention strategies
  • Drive hyperlocal strategy, powered by cutting edge creative, to ensure that impactful delivery of brand messaging and value proposition of our all-in-one-finance product
  • Manage Indonesia marketing teams (including 3rd party vendors and/or outsourcing individuals), overseeing hiring and onboarding new members and staff development
  • Taking direction from the regional team, work closely with the product team, marketing teams (brand, product, growth), sales teams as well as agency partners to ensure that we are driving penetration and usage through our activities
  • Earn trust from internal and external stakeholders, manage multiple projects, and balance contending priorities in a rapidly changing environment
  • Effectively utilize data and research at the customer level to gain a better understanding of their usage behaviors, including impacts of current creative and content strategies, channel strategy and implementation

What You Will Need

  • At least 6-8 years of overall experience, and minimum 4 years experience in digital marketing, brand management, advertising, and other related fields.
  • Strong leadership qualities, be it towards people management as well as thought leadership thinking and presence.
  • Consumer driven mindset with strong ability to understand user insight and translate them into actionable strategy and plan
  • Strong knowledge and experience on the marketing operational side; i.e. have worked in regional team before
  • Able to roll up sleeves and get in the trenches as needed
  • Comfortable with data and can harness it effectively to generate insights on your own. You know how to leverage data to make decisions and drive growth.
  • You’re biased toward action, are a great collaborator and are able to distill complex plans into clear and actionable tasks.
  • Strong project management and ability to manage multiple campaigns with eyes on details without losing sights of the big picture
  • You have a passion for helping the underserved in Indonesia
  • Have an interest in fintech and be willing to learn about the industry

Nice to Haves

  • Have worked in fintech industry
We love reviewing all the applications we receive, but unfortunately, we may not be able to get back to everyone individually.  If we’d like to move forward with your application, we’ll definitely be in touch!

Fazz Financial Group is an equal opportunity employer. Individuals seeking employment at Fazz Financial Group will be considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, or any other characteristic protected by applicable laws.

By submitting your application, you agree that Fazz Financial Group may collect your personal data for recruiting, regional organization planning, and related purposes.
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