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Assistant PR Manager - Parfums Christian Dior

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Since 1947, the men and women of Parfums Christian Dior have embodied the founding "couturier-perfumer's" unique spirit of excellence, creativity and expertise, both in France and throughout the world. Our House is an open and highly-focused collective, a leader that thrives on the creativity of all its stakeholders. Our collective passion and our heritage, full of authenticity and dream, make us move forward and reinvent ourselves.

By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, we are reinventing every day the Dior style and its compelling, joyful and absolute beauty. Our stimulating missions give our employees the opportunity to develop new skills, overcome spectacular challenges and reveal their talent.

To go further, with Dior.


The Assistant PR Manager will be responsible for all PR activities in Indonesia from planning to execution.



1. PR/ KOL Planning

  • Plan full year PR/ KOL strategy to help achieve overall brand objectives.
  • Negotiate with media titles for coverage and optimal collaboration fee in exchange for brand exposure.
  • Negotiate with KOLs and celebrities for contractual terms and scope of work which will be renewed on a yearly basis.
  • Manage and recap monthly budget for Influencer (F30)

2. Content Creation & Dissemination

  • Leverage on existing global content and amplify locally in a timely manner to media partners to ensure maximum coverage.
  • Create content for press release for locally driven campaigns (e.g., store openings) and validate with Central PR before dissemination.
  • Manage and collaborate with key media titles to create locally relevant content for key launch campaigns (To be validated with Central PR prior to dissemination).

3. Forecasting

  • Work with respective Product managers to forecast for Press Files, Influencer kits, AOG Materials required for campaign activation.

4. Relationship management

  • Be the face of the brand for on-going contact with Media partners and KOLs/celebrities to maintain strong relationship and thereby achieving brand love amongst partners.

5. PR & Trade Event Planning and Management

  • Align with Central PR team to plan and execute local PR events to support launch animation and create buzz for the brand.
  • Work with cross function team such as Visual merchandising, training teams and product marketing team to ensure the smooth execution of local events.
  • For overseas events, to manage selected media titles and KOLs in event attendance and content creation.
  • Manage and recap monthly budget for public event (F31) and DTC operation (F23)

6. Tracking & Reporting:

  • Monthly recap for Media (F1) costs to ensure POs are created and billed accordingly
  • Monthly PR reporting to regional/ central PR team on competitor’s PR activities and Dior’s brand buzz vs competitors (Tribes EMV, DMR etc)

7. Special Projects:

  • Liaise with Dior Couture PR team and explore opportunities on ONE DIOR collaborations through PR events and coverage.


  • Min. 5 years of working experience in PR/Communications. Beauty/Fashion/FMCG experience is a plus.
  • Self starter and highly driven individual with an ability to identify and go after opportunities
  • Strong communication skills and ability to work and navigate well within a dynamic team
  • Confident with strong presentation skills
  • Ability to engage effectively and manage multiple internal and external stakeholders
  • Inherent ability to understand and embrace the brand DNA
  • Highly meticulous and organized


  • A challenging role in a fast moving, ambitious environment, with daily learning opportunities and passionate team members.
  • Beyond this role, your development is a pillar of our ambition. Parfums Christian Dior, as part of LVMH, offers a Career perspective with a worldwide presence and continuous growth within 75 distinguished Houses.

So, How Far Will You Take Dior?

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Jenis kontrak
Full Time
Tanggal posting
28 Juli, 2022