Tiktok Livestream Host

About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Singapore, with an omni-channel presence across Indonesia and Malaysia, a retail franchise in Cambodia, and are fast expanding into international markets namely Japan, Hong Kong SAR China and United States of America.

Founded in 2010, we are proudly female-founded with more than 70% female representation across our organisation, leadership and STEM roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).

Main Responsibilities

• Responsible for hosting live streams in Tiktok with a duration of 4 hours/day and 5 days/week
• Plan and execute livestream plan (script and content)
• Master product knowledge of Love, Bonito’s products to be promoted in the live stream and manage product displays
• Create engaging content for livestream sessions, including product demonstrations, Q&A sessions and interactive engagement with the audience
• Analyse livestream performance metrics, viewer engagement data and sales conversion rates to identify areas for improvement and optimise livestream strategies
• Pay attention to the trend of livestreaming & short video industry,
• Achieving daily/weekly/monthly targets as a contribution to driving revenue
• Create livestream sales report

Requirements & Experiences :

• Female, education SMK/D3/S1, minimum age 18 years old
• Previous experience as a livestream host (preferably in the fashion industry)
• Knowledge of sales and marketing strategies specifically for livestream including product promotions, flash sales, cross selling and upselling techniques
• Understand and embody Love, Bonito branding persona
• Believe in Love, Bonito’s vision to empower women
• Good English communication skills
• Have good sales skills and have field control ability in Lives
• Strong verbal and written communication skills to effectively engage with viewers and collaborate with cross-functional teams
• Flexibility to adapt to changing live streaming trends, audience preferences, and emerging technologies, along with the ability to troubleshoot technical issues that may arise during livestream sessions.
• Have basic data analysis capabilities, be sensitive to numbers, and can review after each live stream
• Skilled in operating the Tiktok system, tracking various problems in the live room, being patient and careful.
• Can join immediately