[talent pool] Brand Marketing Strategy Senior Associate

Descriptions

• Be the voice of the user by truly understanding their needs and feeding this into the campaign roadmap and product feature development
• Marketing Intelligence, analyze competitor activity and industry trends
• Coordinate the marketing aspect of new feature launches and campaign by working closely with Marketing Strategy team
• Plan and implement 360 integrated marketing campaigns to increase brand visibility, product awareness, and purchase intent
• Coordinate monthly and quarterly marketing material updates, leading the efforts to ensure product positioning remains appropriate and consistent cross all related materials
• Measure and optimize the customer journey and touchpoints as it relates to customer acquisition and retention.
• Monitor and Evaluate all marketing campaigns and propose recommendations to get better results.

Requirements

• Minimum 2 years of experience in strategy, marketing or operational roles, preferably in a ‘startup’ environment
• Bachelor's degree related to marketing, business, economics, or communications
• Former product marketing experience preferred
• Outstanding verbal and written communication skills
• A history (and preference) of being both strategic and execution-oriented
• Serious attention to detail and commitment to excellence
• Proactive, energetic and relentless in the pursuit of moving the needle
• A hunger to beat the competition
• Ability to work on a fast-paced and high-performing team environment
• Solid follow-up skill and ability to take initiative and be proactive
• Ability to direct multiple projects, to work flexible hours, and under tight deadlines
• Curious by nature and high willingness to learn independently
• Think out of the box to produce remarkable ideas
• Strong understanding of the TV and digital ecosystems, including media and advertising, preferred