Strategic Planner
Job Title: Strategic Planner
Location: Jakarta, Indonesia
WHAT YOU WILL BE DOING:
- Deliver more effective and engaging direct comms, by bringing an understanding of their business, their brands and their audiences together with best practice and outside inspiration.
- Helping to drive key marketing projects and day to day communications with our on-site creative teams.
- Building brands for our Content Creators.
- Working closely with marketing teams across the Unilever business units to develop.
- Refine propositions and to develop and refine briefs and to help encourage innovation and bravery.
- Define, analyze and propose a branding strategy that not only helps differentiate our influencers with competitors in the market but also integrate their roles into larger IMC strategies.
- Develop integrated comms strategies, customer journeys and detailed comms plans for new initiatives and innovations.
- Provides strategic direction and defines the guidelines from which the creative team and other teams can work easily to cascade them into daily content.
- Work with the Account team to prepare external proposals to pitch for larger projects from c
- Advise on best practice for testing and optimization.
- Proactive with suggestions about how propositions, briefs and comms can be improved.
WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE:
- 3 years + experience in integrated communication planning role or social/ digital strategic planning role with a high tendency to go beyond social & digital space
- Strong CRM and comms planning experience across comms, social & digital
- Strong customer journey planning skills
- Proven track record in developing strategic digital marketing plans
- Experience in developing brand propositions
- Strong analytical skills: the ability to derive insight from wide ranging data sources, and to simplify complex problems
- Strong communication skills: the ability to be clear and inspiring in written and verbal communications
- Strong commercial understanding to ensure thinking is grounded in clients’ business issues
- Good knowledge of the digital fields, especially influencer marketing and the media
- Demonstrated track record of bringing insight, strategy and ideas generation new business pitches
- Excellent written and verbal communication skills in English
- Excellent team working skills
- Collaborative, practical and solutions focused
A LITTLE BIT ABOUT US:
OLIVER provides clients with dedicated agencies. We do this because we believe the traditional agency model is not fit for the speed of modern marketing. Businesses want, and rightly demand, the same quality of strategic and creative thinking the traditional agency provides, but at a speed that befits how they now work.
The traditional agency outside-in model means that huge quantities of time are wasted in the back and forth and linear processes between agencies and clients. OLIVER agencies come to the client, live inside their office and solve their problems collaboratively.
OLIVER agencies are strategic and creative, whilst being agile and adaptive. They cover the full range of integrated marketing, but at the speed that businesses now demand. We allow our clients to work in real time. Creating better work, at pace.
OUR VALUES AND HOW TO LIVE THEM:
Ambition – you look for opportunities to deliver greater value to those around you.
Imagination – you identify a range of solutions to problems.
Inclusion – to be actively pro-inclusive and anti-racist across our community, clients and creations.
Inspiration – you lead by example and encourage others to do the same.
Learning – you have excellent listening skills that helps you to learn from our clients and those around you.
Results – you accept responsibility for your actions.
We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.
