About the Role
Reporting directly to the Head Of Strategy, the Strategic Planner in Gojek Creative Labs is perfect for someone who is driven by curiosity about people, culture and different ways of working. If you come from an agency background, this role will show you how the role of a strategist is becoming more important, dynamic and exciting. You will be exposed to how brand strategy can influence not only communication, but also design, product experience and also operations. That’s why we are looking for people who are collaborative, resourceful and able to stand up for your ideas in an environment that is always stimulating and never dull.
What You Will Do
- Provide clarity and direction for marketing campaigns and initiatives
- Become the bridge between the Creatives and the marketing, media, social, design, product and research team
- Always bringing in the consumer perspective into the creative process in Gojek by simply staying in touch with society and the trends that are changing it
What You Will Need
- You have at least 5 years of strategy experience in an agency or related environment
- Ability to deliver a clear, insight-based strategic recommendation in the form of a written brief
- Ability to support Creatives and Designers with relevant stimulus, routes or advice
- Ability to visualize simple customer journeys in clear & compelling ways
About the Team
What is Creative Labs? A bunch of creative geeks? A cult of mad scientists? The truth is… we’re a combination of both! As part of the Gojek Marketing Team, we’re made up of Project Managers, Accountants, Strategists, Copywriters, Graphic Designers, Art Director and Social Media Creatives who work together to turn business objectives into creative outputs.
Unsurprisingly, our creative family comprises music enthusiasts, coffee connoisseurs, and movie buffs.
Based in Jakarta, Indonesia, our main focus is to create the right communication - copy, visuals, medium included - to heighten user acquisition. We want to convey to as many people as possible the value of Gojek’s products in solving everyday problems - from food, transport, to payments - and easing our daily routines.
About Gojek
Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'
Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.
As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.
Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.
About GoTo Financial
GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.
GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.
Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.
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