Deskripsi pekerjaan
As our Sr. PR Lead, you will be responsible for managing the organization鈥檚 communication initiatives consisting of all relevant stakeholders and not limited to media personnel. His/her duty includes overseeing a team of public relations professionals to delegate tasks, build strategic initiatives that benefit the company, write or edit press releases before publication and help the company organize a press conference and other PR events.
Responsibilities:
- Manage the organization鈥檚 public relations (PR) team and overseeing all their activities
- Develop and implementing publicity strategies for the company鈥檚 products and services, including a crisis management strategy
- Reputation management, including but not limited to identify and respond to potential crisis, producing materials and liaise with internal as well as media for contingency plan
- Create and manage a PR plan, including budgets, timelines, etc.
- Analyze all media coverage of the organization and drafting appropriate responses
- Direct social media team to engage audiences across traditional and new media
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Create content for press releases, byline articles and keynote presentations
- Evaluate opportunities for partnerships and sponsorships on an on-going basis
- Organize promotional events such as press tours, conferences, community and blogger gathering
- Manage media inquiries and interview requests
- Represent the organization at press conferences, interviews, etc.
- Maintain a keen understanding of industry trends affecting the organization and make appropriate recommendations regarding communication strategy surrounding them
- Should have at least 6 years or more of experience as Public Relations professional, Journalism, Media Manager, Corporate Communication Manager, or other relevant roles
- English speaker and excellent writer
- Proficient with Microsoft excel, google sheet, and data analytics tools for generating insights.
- Proven track record designing and executing successful public relations campaigns at both a local and national level
- Strong relationships with both local and national business and industry media outlets
- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
- Exceptional writing and editing skills
- Solid experience with social media including blogs, Facebook, Instagram, Linkedin, Twitter, Tiktok etc.
- Event planning experience
- BA/MA degree in PR, Marketing, Advertising, Communications or a related discipline
- Past relevant experience in the Financial industry/fintech is highly valued
