(Sr) INDUSTRY BRAND MANAGER

What a day at work for you will look like:

• You will own Lamudi's industry brand, and establish Lamudi as a key partner and thought leader for all key stakeholders in the property industry
• You will develop and manage marketing campaigns across offline (particularly events) and online channels to establish Lamudi.co.id as the go-to brand for property sellers (merchants) agents and developers, driving acquisition, engagement and retention
• You will execute industry leading events such as seminars, trainings, awards, with the aim of establishing Lamudi as the thought leader
• You stand shoulder-to-shoulder with our business leadership teams to ensure your campaigns perfectly support the business goals
• You will be key responsible for developing marketing promotions that drive a positive ROI
• You will analyze the success of marketing campaigns and generate data driven reporting
• You will manage and develop a team of industry brand specialists and trainers, investing your time to ensure their development and success
• You will coordinate with the wider brand and creative team to ensure your campaigns meet our brand standards
• You will conduct research amongst your target market in order to keep solving their pain points

Is this you?

• A good campaign manager: Must be an organized project managers who have the ability to multitask, develop budgets, KPIs, and marketing plans, and execute projects from start to finish, willing to get hands-on into details when required
• A customer centric owner: You enjoy getting close to your target market, deeply understanding their pain points, and utilizing this to drive relevant campaigns that connect to your buyers
• Creativity: Finding novel, exciting ways to develop a brand and get its message out there can make all the difference to a marketing campaign
• Strategic planning: An excellent strategic thinker, able to develop big-picture strategies and develop plans that align with a brand’s goals and objectives
• Min. 7 years of brand/marketing experience in a marketing agency, startup or handling brands for any company, including minimum 3 years handling a team
• Prior experience handling a brand for multi-sided platform is a plus
• Prior experience building and managing merchant or seller (acquisition/engagement) brand initiatives is a big plus
• Creativity and the ability to produce innovative and original ideas for marketing campaigns
• The ability to manage and allocate budgets
• Time and project management skills, including the ability to work on multiple projects at the same time