Sr. Creative Lead

We’re looking for a wordsmith (copy-based senior leader) with a leadership experience who has strong value of social impact, conceptually strong, creative, ambitious and digitally savvy. The person will be responsible for leading the creative team to plan, create and deliver a strategic vision for the organization. He/she work closely with brand, PR, employee brand and business leads in producing quality of creative content that will be implemented across channel and integrated projects- digital campaigns, always on content creation, branding works, website, etc. This person will be involved in planning creative strategy making, raise the bar for quality outputs, create a strongly unique creative materials, supervising the entire creative process, and guiding the team; including art directors, a copywriter, animation designers, and a videographer.

Responsibilities:

• Take responsibility for the creative philosophy and the standard quality of output across the organization
• Understand the commercial aspects of the organization or marketing department
• Conceptualize and write copy for brands as per campaign briefs, ensuring brand consistency and accuracy in output and alignment
• Work with the art team to bring their ideas to life for advertising, promotional or branding campaigns
• Come up with proactive ideas across Amartha’s brand
• Participate in brainstorms and contribute ideas for online/offline execution
• Overseeing several projects from start to finish, keeping to deadlines, and signing off on these projects before they are presented, ensuring timely and flawless execution by team
• Monitoring campaign effectiveness by doing quantitative & qualitative measurement
• Direct social media team to engage audiences across traditional and new media for creative campaign
• Build an environment for the creative team to work in and overseeing their ideas and projects
• Provide thorough training to the team members; mentor and guide them on regular basis

• Should have at least 6 years of experience of writing innovative and engaging copy for above the line, below the line and digital communications. The experience may include a similar position in a creative In-house team or an agency.
• Have impeccable English writing skills with a proficiency in grammar and spelling, and a keen eye for detail.
• Excellent leadership and interpersonal skills as well as the ability to inspire the creative team to give their best
• Strong written and verbal communication skills, as well as presentation skills in order to make outstanding pitches
• Awareness of current trends in advertising, design and able to conceptualise, create and write for fast-paced consumer and retail brands, across verticals.
• Able to understand different target audiences and write in multiple voices and styles, as you may be required to quickly switch from one brand to another brand
• Have a collaborative work style – must be able to work closely and effectively with art directors, designers and brand strategists.
• Able to understand strategy and be an active participant in ensuring the integrity of our project strategy is maintained throughout the creative process.
• Have solid time management skills, with the ability to handle and prioritise multiple projects, regardless of the inevitable changing scope, timelines, goals, etc.
• Have a love for creating and executing innovative brand solutions and ideas.