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Sr Content Creator Specialist

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About the Role

As a Content Creator Specialist for Creative Labs creative team, you’ll take the wheel in ideation and executing creative campaigns for Gojek’s Social Media channel. Reporting to Creative Labs Creative Director, you’ll lead the discussion and development of creative ideations amongst various internal stakeholders, and oversee the production process from end-to-end - from its inception, design, development, to execution. You’ll get a front row seat (and get your hands dirty) in running impactful marketing campaigns through marrying business objectives and current trends, driving our beloved products to more corners of the world.

What You Will Do

Oversee and manage the end-to-end process of rolling out a product campaign: from the initial brief with the Product Marketing team, collaboration with the Strategy team, creative ideation with your own team, execution of the production, to ensuring the output is in accordance with the stipulated campaign objective
Dive deep into the details about the product and the angle you want the campaign to take in order to formulate the most effective communication strategy to utilize
Gain a holistic understanding of the target audience and business objective of the campaign
Generate original ideas and campaign concepts that can be used across various platforms to support 360 campaigns
Stay updated with current social media trends and creative marketing strategies
Create ideas and execution that gain high engagements in the social media realm

What You Will Need

4 years of experience in social media campaigns and content creation
Experience in developing creative ideas for campaigns and making art and copy decisions
Strong technical knowledge of design software, basic knowledge in motion and video editing is a plus
Solid understanding of multiple social media platforms and trends
A can-do attitude with strong cross-functional team coordination in order to collaborate effectively with multiple stakeholders to run marketing campaigns
Strong project management skills with a tenacity to see things through to completion in order to ensure agreed strategies are properly executed
Must be able to think out of the box and have a good understanding of user and audience’s needs and expectations

About the Team

What is Creative Labs? A bunch of creative geeks? A cult of mad scientists? The truth is… we’re a combination of both! As part of the Gojek Marketing Team, we’re made up of Project Managers, Accountants, Strategists, Copywriters, Graphic Designers, Art Director and Social Media Creatives who work together to turn business objectives into creative outputs. Based in Jakarta, Indonesia, our main focus is to create the right communication - copy, visuals, medium included - to heighten user acquisition. We want to convey to as many people as possible the value of Gojek’s products in solving everyday problems - from food, transport, to payments - and easing our daily routines.

We prioritize in-depth understanding of our target audience, and craft all of our creative campaigns based on these findings. Some of these past campaigns include Foodiskon, Ramadan, “It’s OK To Be Lebay”, and J3K. Currently, our team has been working on a lot of innovation and promotional campaigns, which will help Gojek maintain our leadership in the market.

Unsurprisingly, our creative family comprises music enthusiasts, coffee connoisseurs, and movie buffs. Regardless of whether we’re working from home or the office, one of our favorite aspects of being a part of the Creative Labs fam is that we get to dress however we want! After all, fashion is a creative mode of expression 😎 If this sounds like a team you’d like to be a part of, we’ll save you a spot at the table.

About Gojek

Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'

Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.

As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.

Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.

About GoTo Financial

GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.

GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.

Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.

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