Social Media Analyst

About Traveloka

Traveloka is Southeast Asia’s lifestyle super app with a mission to fulfill the lifestyle aspirations of our users. Founded in 2012 by ex-Silicon Valley engineers, we set out to solve a central problem: simplifying travel from Indonesia to the world. That’s how we became Indonesia’s leading travel platform. Today we are so much more than that, our suite of products and services – spanning across travel, local services and financial services – provides our users with an end-to-end solution for their lifestyle needs. From transportation to accommodations, attractions to eateries, and insurance products to financial services, we want to empower the region’s fast growing and highly aspirational consumers to enjoy new experiences and explore the world around them.

Traveloka is more than just a workplace. It’s a dynamic environment centered around the people, where you grow to be the best version of yourselves, creating positive impacts on society, and empower people to fulfill their lifestyle aspirations. Innovation, execution, and continuous development are the traits that Traveloka holds on consistently.

Discover what it's really like to unlock your skills and potential through innovation at Traveloka.

Key Responsibilities

• Liaise the online campaign needs to the Creative Team.
• Initiate idea starter for communication based on briefs and alignment with PMM Team.
• Develop creative briefs that pursue a balance of creativity and serving business needs.
• Showcase strong and solid project management, specifically when multiple projects and campaigns are running in a similar timeline.
• Supervise content production process team (internal and freelancer) for a timely manner.
• Manage quality control of creative outputs before final checking by relevant stakeholders.
• Ensure the content implementation is well-executed as planned.
• Pursue exploration for better optimization campaign execution.
• Create monthly reporting based on content and creative exploration, competitive analysis and other players in the market.
• Always doing alignment with PMM to ensure consistency of Traveloka FS products brand identity in all communication channels.
• Implement performance marketing and create monthly report to optimize CPA

Requirements

• At least having 1-2 years of working experience. Having experience in content management (account team in agency, or project manager in startups) is a plus point 
• Familiar with marketing channels and generic users behavior for each mediums
• Strive for exploration for creative optimization
• Strong project management and stakeholder management
• Good communication and interpersonal skill, both in English and Bahasa Indonesia
• Ability to cope and perform well-provided checklist/items in hands to be closed or implemented