Social Marketing Specialist
Job Title: Social Marketing Specialist
Location: Jakarta, Indonesia
A LITTLE BIT ABOUT THE ROLE:
YouTube has seen tremendous growth in Indonesia. Millions of Indonesian users use YouTube to enjoy a diverse range of content produced by a dynamic and vibrant creator and partner ecosystem.
In Indonesia, we recently launched YouTube Shorts to usher YouTube in its next phase of growth, a big bet in a nascent yet rapidly growing space. We’re looking for an expert in the domain of short format video content who also understands social platforms and YouTube.
As the YouTube Shorts Social Marketing Specialist, you will play an instrumental role in identifying and inspiring content that Indonesian creators produce using Shorts. You will work in close collaboration with internal cross functional teams, external partners and agencies to identify content trends and drive adoption for the same among the Indonesian creator community.
You will be the owner of YouTube Indonesia’s YouTube channel and own the mandate of communicating our brand voice using Shorts, Stories & Community Management..
You will bring to life go-to-market plans for shorts content across owned & operated channels, social, influencer, virtual events and paid media.
You are great at execution, mobilize quickly, love to develop amazing creative ideas, enjoy dabbling with data to tell a good story, and make compelling presentations that excite global, regional and cross-functional stakeholders, as well as external partners.
WHAT YOU WILL BE DOING:
Responsibilities
- Driving creator usage and adoption of shorts through the power of content.
- Constant experimentation and content innovations by identifying breakthrough content opportunities
- Analyze successes, failures, learnings and way forward on initiatives and experiments
- Own YouTube and YouTube Shorts (the brands) mandate on YouTube Shorts (the channel)
- Drive conversations between creators and brand YouTube on Shorts content
- Work with internal and external partners to identify content ideas as well as drive Shorts adoption
- Execute go-to-market plans and campaigns for shorts trends
- Building the YouTube Indonesia social brand with a specific focus on the user audiences
- Scope involves:
- Social channel and content calendar management across Instagram, Twitter, YouTube and Facebook
- Campaign strategy and management
- Community building and responses
- Reporting and measurement
- Managing agencies and providing feedback on content and campaign ideas
- Must be comfortable with:
- Writing social media briefs
- Analyzing social media data
- Working with cross functional and regional teams
WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE:
Minimum Qualifications (MQs)
- Good Social Marketing experience
- 5-8 years of relevant experience in content marketing roles across agencies or client side
- Proficiency in project management and marketing execution across channels and markets
- Excellent written and verbal communication skills
- Strong strategic thinking and comfortable with data backed decision making
A LITTLE BIT ABOUT US:
OLIVER provides clients with dedicated agencies. We do this because we believe the traditional agency model is not fit for the speed of modern marketing. Businesses want, and rightly demand, the same quality of strategic and creative thinking the traditional agency provides, but at a speed that befits how they now work.
The traditional agency outside-in model means that huge quantities of time are wasted in the back and forth and linear processes between agencies and clients. OLIVER agencies come to the client, live inside their office and solve their problems collaboratively.
OLIVER agencies are strategic and creative, whilst being agile and adaptive. They cover the full range of integrated marketing, but at the speed that businesses now demand. We allow our clients to work in real time. Creating better work, at pace.
OUR VALUES AND HOW TO LIVE THEM:
Ambition – you look for opportunities to deliver greater value to those around you.
Imagination – you identify a range of solutions to problems.
Inclusion – to be actively pro-inclusive and anti-racist across our community, clients and creations.
Inspiration – you lead by example and encourage others to do the same.
Learning – you have excellent listening skills that helps you to learn from our clients and those around you.
Results – you accept responsibility for your actions.
We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.
