SEO Specialist

Job Title: SEO Specialist

Location: Bangkok, Thailand

A LITTLE BIT ABOUT THE ROLE:

We are looking for a SEO Specialist to be part of a dynamic onsite content planning team. The person must be confident in all things content and passionate about the world of FMCG especially Beauty Personal Care brands like Pond’s, Clear, Dove and Lux brands to join our onsite agency team (U-Studio) at Unilever Thailand office.  

You are someone who lives and breathes digital and has your finger on the pulse of the latest and emerging behaviors around social, e-commerce and content and which brands are leading the way in the FMCG space.

This is a new role within our onsite (U-Studio) team and will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.for some of the region and world’s leading Brands under the Unilever.  

The SEO specialist will work closely with the Content Strategist, Content Team Leader and Lead Creator. This is a client facing role, where you will be expected to be comfortable working closely with client brand team, central marketing teams and client agency partners.

This is an exciting opportunity for a truly curious and entrepreneur thinker to be part of a rewarding partnership between Oliver and Unilever who have established a truly global footprint of U-Studios.

 
WHAT YOU WILL BE DOING:

Core Function:

• Develop optimization strategies that increase the client’s search engine results rankings
• Research SEO keywords to use throughout the client's website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Track, report and analyze website analytics to understand SEO strategy performance with regular reporting to client for further optimization.
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Efficiently communicate with U-Studio teams and any other client’s partner like media agency to align goals
• Collaborate with other function teams within the client’s marketing department to manage SEO strategy
• Write compelling and high-quality website content, including blog posts and page descriptions to support the creative team in content creation
• Update content and website links for maximum optimization and search engine rankings

Responsibilities:

Responsible for the development of ‘best in class’ content and strategies informed by consumer, category, channel and performance insights supplied by Unilever internal Insight teams and relevant special partners. Owner of Best Practice Case Studies which showcase Unilever’s Global approach to content

Tools and Reports:

Where relevant and necessary to gain an initial understanding of consumer, category or channel learning to inform early thinking. This will be done through access to a combination of Unilever Insight tools and reports under the guidance of Unilever Insight teams

Collaboration:

The SEO Specialist will help develop briefs and give agency briefings collaborating with Unilever central, brand, Insight media and agency partner teams 


Audience targeting, User Experience
, Customer Journey
, Content Strategy
, Editorial Calendars, Content Calendars, Content Guidelines & Distribution Strategy

Best Practice:

The SEO Specialist will drive a ‘Best Practice’ approach to content and overall strategic Quality assurance of content created within the U-Studio. This will be in line with Unilever global guidance, global platforms and partners

Support a ‘test and learn’ approach to content strategy, ensuring ‘effectiveness’ is a key tenant baked into all content marketing activity through the clear definition of KPI’s and metrics aligned with the projects measurement approach

WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE: 

Knowledge & Skills Required:

• 3 years + of experience in successfully developing and executing SEO campaigns
• Understanding of search engine algorithms and ranking methods
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills (email, phone, etc.)
• Comfortable analyzing high volumes of data on a daily basis
• Familiarity with WordPress or other content management systems
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus
• Experience with content strategy and/or planning is a plus.

Personal attributes:

• Confidence and comfortable working in a fast-paced, changing client environment
• Desire to learn and continuously improve
• Able to develop and maintain strong and effective professional relationships with a diverse range of stakeholders
• Collaborative team player, open minded – non political.
• Proven ability to effectively lead creative teams.
• Proven ability to communicate and liaise with all levels in the business.
• Discrete about all confidential and personal information.
• Driven, proactive, helpful, and enthusiastic team player.
• In essence we’re looking for someone with the spark of creativity that makes a good analyst excellent

A LITTLE BIT ABOUT US:

Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 200 clients in 46 countries and counting.

Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients’ money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever’s U-Studio (a platform used by almost three-quarters of Unilever's brands globally), adidas’ off-shore hub and PepsiCo’s global digital team.

In 2020 we were ranked #1 in Adweek’s Fastest Growing list (US) and featured in The Drum’s Honours List of the best businesses that helped shape the year.

We are part of the Inside Ideas Group (IIG), which combines specialisms from Adjust Your Set (content and culture), Dare (design, experience and engineering) and Aylesworth Fleming (property marketing).

Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected.  All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.