SEO ASO Specialist

Responsibilities

• Optimize app listings (title, description, keywords, screenshots, videos, etc.) on Google Play Store and Apple App Store.
• Conduct competitive analysis to identify trends and opportunities in the app ecosystem.
• Monitor and improve keyword rankings and visibility using ASO tools (e.g., AppTweak, App Annie, Sensor Tower).
• A/B test different app creatives (icons, screenshots, preview videos).
• Collaborate with the product and design teams for consistent branding and messaging.
• Conduct keyword research and identify growth opportunities for organic traffic across web properties.
• Optimize on-page elements: metadata, headings, content structure, internal linking.
• Perform technical audits and coordinate with developers to implement fixes (e.g., site speed, crawlability, schema).
• Monitor backlinks, identify toxic links, and collaborate with content and PR teams on link-building strategies.
• Regularly track performance via Google Search Console, Google Analytics, and SEO tools (Ahrefs, SEMrush, Screaming Frog).
• Generate weekly/monthly reports on ASO and SEO performance and provide actionable insights.
• Stay updated on the latest trends in algorithms, ranking factors, and best practices.
• Support cross-functional marketing campaigns with keyword guidance and performance analysis.

Requirement

• Bachelor’s degree in Marketing, Communications, Computer Science, or related field.
• 2+ years of experience in ASO and SEO, preferably for mobile-first businesses or digital products.
• Proficient in ASO and SEO tools (e.g., AppTweak, Google Search Console, Ahrefs, SEMrush, Screaming Frog).
• Deep understanding of App Store and Play Store algorithms and SEO ranking factors.
• Strong analytical skills and ability to interpret large data sets.

Bonus point if

• Experience working with mobile analytics platforms (Firebase, Mixpanel, Adjust, AppsFlyer).
• Familiarity with HTML, CSS, and content management systems (e.g., WordPress).
• Basic knowledge of paid marketing strategies and how ASO/SEO complements them.
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